| Primary | Percent of Participants Who Selected the Grape-Flavored Fruit Drink (Fruit Drink Experimental Task 1) | Measured as percent of participants selecting grape-flavored fruit drink rather than 100% grape juice (objectively measured). | | Posted | | Number | | percentage of participants | | During virtual shopping task which will last ~5 minutes | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG003 | Claim 3 Beverage | The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
| | Units | Counts |
|---|
| Participants | - OG000565
- OG001554
- OG002556
- OG003
|
| | Title | Denominators | Categories |
|---|
| | | Title | Measurements |
|---|
| - OG00032
- OG00145
- OG00251
- OG003
|
|
| | Group IDs | Group Description | Statistical Method | Statistical Comment | P-Value | P-Value Comment | Parameter Type | Parameter Value | Dispersion Type | Dispersion Value | Confidence Interval Sides | Confidence Interval % | CI Lower Limit | CI Upper Limit | CI Lower Limit Comment | CI Upper Limit Comment | Estimate Comment | Tested Non-Inferiority | Non-Inferiority Type | Non-Inferiority Comment | Other Analysis Description |
|---|
| beverages with claim compared to control beverage | Regression, Logistic | | <0.001 | The a priori threshold for statistical significance is < 0.05. | | | | | | | | | | | | | Superiority | | |
|
| Primary | Percent of Participants Who Selected the Lower Sugar Granola Snack (Snack Experimental Task 2) | Measured as percent of participants selecting lower sugar granola snack rather than higher sugar granola snack (objectively measured). | | Posted | | Number | | percentage of participants | | During virtual shopping task which will last ~5 minutes | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Percent of Participants Who Misperceive That the Fruit Drink Does Not Have Added Sugar (Fruit Drink Experimental Task 1) | The percent of participants who hold the misperception that the fruit drink does not have added sugar. Measured by response to the question, "Do you think this beverage has added sugar?" Response options are yes/no. Misperception coded as "no." | Data provided for those participants who responded to this optional question | Posted | | Number | | percentage of participants | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Percent of Participants Who Misperceive That the Fruit Drink is 100% Fruit Juice (Fruit Drink Experimental Task 1) | The percent of participants who hold the misperception that the fruit drink is 100% fruit juice. Measured by response to the question, "Do you think this beverage is 100% fruit juice?" Response options are yes/no. Misperception coded as "yes." | Data provided for those participants who responded to this optional question | Posted | | Number | | percentage of participants | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Number of Teaspoons of Added Sugar Participants Think the Fruit Drink Contains (Fruit Drink Experimental Task 1) | Amount of added sugar people think the product contains. Measured by response to the questions, "A can of regular soda contains 8 teaspoons of added sugar. How many teaspoons of added sugar do you think this beverage has?" Response is free text entry limited to 0-100 (# of teaspoons). This question is only asked if the participant believes the product has added sugar (see outcome 3). | This question is only asked of those participants who believe the product has added sugar. | Posted | | Mean | Standard Deviation | teaspoons | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Mean Percent of Fruit Juice That Participants Believe the Fruit Drink Contains (Fruit Drink Experimental Task 1) | The mean percentage of fruit juice participants think the product contains. Measured by response to the question, "What percentage of this beverage do you think is fruit juice?" Response is a sliding scale 0 - 100 (percent fruit juice). This question is only asked if the participant does not believe the drink is 100% fruit juice (see outcome 4). | This question is only asked of those participants who believe the product is not 100 percent fruit juice. | Posted | | Mean | Standard Deviation | percentage of fruit juice | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Perceived Misleadingness of Fruit Drink (Fruit Drink Experimental Task 1) | Perceived misleadingness of the fruit drink as determined by asking the question, "This beverage is 20% fruit juice and contains 39 grams of added sugar. How misleading do you think the information on this product is?" The response options are on a scale: 1 = Not at all misleading…5 = Extremely misleading. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Perceived Product Healthfulness of Fruit Drink for Child's Daily Consumption (Fruit Drink Experimental Task 1) | Perceived product healthfulness as determined by asking the question, "How healthy or unhealthy would it be for [child you shopped for] to drink this beverage every day?" The response options are on a scale: 1 = Very unhealthy...5= Very healthy. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Interest in Giving the Fruit Drink to One's Child (Fruit Drink Experimental Task 1) | Interest in giving fruit drinks to one's child as determined by asking the question, "How likely would you be to give this beverage to your child?" The response options are on a scale: 1 = Not at all likely…5 = Extremely likely) | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Percent of Participants Who Selected Apple-flavored Fruit Drink (Fruit Drink Experimental Task 1) | Measured as percent of participants selecting apple-flavored fruit drink rather than water (objectively measured). | | Posted | | Number | | percentage of participants | | During virtual shopping task which will last ~5 minutes | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG003 | Claim 3 Beverage | |
|
| Secondary | Perceived Appeal of Fruit Drink (Fruit Drink Experimental Task 1) | Perceived appeal of fruit drink as determined by asking the question, "How appealing would your child find this beverage?" The response options are on a scale: 1 = Very unappealing…5=Very appealing. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Interest in Consuming the Fruit Drink (Fruit Drink Experimental Task 1) | Interest in consuming the fruit drink as determined by asking the questions, "How likely would you be to drink. this beverage?" The response options are on a scale: 1 = Not at all likely…5= Extremely likely. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Relative Harm of the Fruit Drink Compared to Soda (Fruit Drink Experimental Task 1) | Relative harm of the fruit drink compared to soda as determined by asking the question, "Compared to regular (non-diet) soda, this beverage is…" The response options are on a scale: 1 = Much less healthy…5 = Much healthier. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Relative Harm of the Fruit Drink Compared to 100% Fruit Juice (Fruit Drink Experimental Task 1) | Relative harm of the fruit drink compared to 100% fruit juice as determined by asking the question, "Compared to 100% fruit juice, this beverage is…" The response options are on a scale: 1 = Much less healthy…5 = Much healthier. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Beverage | The participant will see fruit drinks with no nutrition claims (task 1). Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1) | | OG001 | Claim 1 Beverage | The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) | | OG002 | Claim 2 Beverage | The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1) |
|
| Secondary | Perceived Product Healthfulness of Snack (Snack Experimental Task 2) | Perceived product healthfulness of the snack as determined by asking, "How healthy would it be for your child to eat this snack every day?" The response options are on a scale: 1=very unhealthy…5=very healthy. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Product Appeal of Snack for One's Child (Snack Experimental Task 2) | Product appeal of the snack as determined by asking, "How appealing would your child find this snack?" The response options are on a scale: 1=very unappealing…5=very appealing. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Participant Intentions to Give Snack to One's Child (Snack Experimental Task 2) | Intentions to give snack to child as determined by asking, "How likely would you be to give this snack to your child?" The response options are on a scale: 1=not at all likely…5=extremely likely. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Intentions to Purchase the Snack (Snack Experimental Task 2) | Intentions to purchase snack as determined by asking, "How likely would you be to buy this snack in the next week?" The response options are on a scale: 1=not at all likely…5=extremely likely. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Intentions to Consume the Snack (Snack Experimental Task 2) | Intentions to consume snack as determined by asking, "How likely would you be to consume this snack?" The response options are on a scale: 1=not at all likely….5=extremely likely. | Data provided for those participants who responded to this optional question | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Percent of Participants Able to Identify the Healthier Snack (Snack Experimental Task 2) | Correct identification of healthier snack, as measured by response to the question "Which of these snacks would be healthier for your child?" Response options include the snack product with the added sugar warning and the snack product without the sugar warning. snack without the added sugar warning = healthier snack | Data provided for those participants who responded to this optional question | Posted | | Number | | percentage of participants | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
|
| Secondary | Percent of Participants Able to Identify the Snack With Higher Amount of Added Sugar (Snack Experimental Task 2) | Correct identification of snack with higher added sugar, as measured by response to the question "Which of these snacks is higher in added sugar?" Response options include the snack product with the added sugar warning and the snack product without the sugar warning. snack with added sugar warning = snack with higher amount of added sugar | Data provided for those participants who responded to this optional question | Posted | | Number | | percentage of participants | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
|
| Secondary | Percent of Participants Who Intend to Purchase the Snack With Higher Added Sugar (Snack Experimental Task 2) | Intentions to purchase snack with higher added sugar, as measured by response to the question, "Which of these snacks would you most want to buy for your child?" Response options include the snack product with the added sugar warning and the snack product without the sugar warning. snack with added sugar warning = snack with higher amount of added sugar | Data provided for those participants who responded to this optional question | Posted | | Number | | percentage of participants | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
|
| Secondary | Perceived Message Effectiveness of Snack (Snack Experimental Task 2) | Perceived message effectiveness as measured by average response to three questions:
- How much does this label make you concerned about the health effects of consuming this product? The response options are on a scale: 1=not at all…5=a great deal.
- How much does this label make consuming this product seem unpleasant to you? The response options are on a scale: 1=not at all…5=a great deal.
- How much does this label discourage you from wanting to consume this product? The response options are on a scale: 1=not at all…5=a great deal.
| Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | |
|
| Secondary | Social Reactions to Snack (Snack Experimental Task 2) | Anticipated social reactions as measured by response to questions, "How likely are you to talk about this label with others in the next week?" The response options are on a scale: 1= not at all likely…5=extremely likely. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Percent of Participants Who Learned Something New About the Snack (Snack Experimental Task 2) | Percent who learned something new about the snack as measured by the question, "Did you learn something new from this label" The response options are yes/no. Yes indicates the participant learned something new. | Data provided for those participants who responded to this optional question. | Posted | | Number | | percentage of participants | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Snack Grabbed the Participant's Attention (Snack Experimental Task 2) | The extent to which the snack grabbed the participant's attention as measured by the question, "How much does this label grab your attention?" The response options are on a scale:1=not at all…5=a great deal. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Label on Snack Makes Participant Feel Scared (Snack Experimental Task 2) | The extent to which the snack made the participant feel scared as measured by the questions, "How much does this label make you feel scared?" The response options are on a scale: 1=not at all…5=a great deal. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
| |
| Secondary | Thinking About the Health Effects of the Snack (Snack Experimental Task 2) | The extent to which the snack made the participant think about the health effects of the snack as measured by the question, "How much does this label make you think about the health problems caused by eating this snack?" The response options are on a scale: 1=not at all…5=a great deal. | Data provided for those participants who responded to this optional question. | Posted | | Mean | Standard Deviation | score on a scale | | 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task. | | | | ID | Title | Description |
|---|
| OG000 | Control Snack | The participant will see a snack with a barcode label (control label) Control snack: barcode label: The snack contains a neutral barcode label | | OG001 | Text Snack | The participant will see a snack with a text warning "WARNING: High in added sugar" Experimental snack: Text warning: The snack contains a text warning | | OG002 | Graphic Snack | The participant will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2). Experimental snack: Graphic warning: The snack contains a graphic warning |
|