Testing the Influence of Different Sugary Drink Warning Label Designs

Testing the Influence of Different Sugary Drink Warning Label Designs

The aim of this study is to compare different sugary drink labels to see which most influence knowledge, beliefs, purchase intentions and choices. Parents of children ages 6-11 will shop in a virtual convenience store after being randomized to 1 of 4 conditions: 1) calorie labels; 2) text warning labels; 3) graphic sugar warning labels; or 4) graphic health warning. This study will provide data comparing the influence of sugary drink text warning labels and two kinds of graphic warning labels.

Inclusion Criteria:

1. a primary caregiver of a child 6-to-11 years old;
2. ≥18 years old; and
3. can read and speak English

Exclusion Criteria:

1. not a primary caregiver of a child 6-to-11 years old;
2. <18 years old; and
3. cannot read and/or speak English