Messages That Motivate: Communicating Alcohol-Related Breast Cancer Risk to Young Adult Women

Messages That Motivate: Communicating Alcohol-Related Breast Cancer Risk to Young Adult Women

This is an online cross-sectional experimental survey study examining two cancer communication questions: 1) What features of social media messages communicating the breast cancer risks from alcohol consumption will motivate young adult women to drink less? and 2) Do message features differ in their persuasive effects based on young adult women's alcohol consumption behavior?

This is an online cross-sectional experimental study to examine the effects of features of social media messages in young adult women ages 18-25 who drink alcohol based on valid, self-report outcomes. Within the survey, participants will be randomized to view messages in one of nine conditions in a 3x3 factorial design with baseline alcohol consumption as a within-participants factor to test the effects of social media message features (content, persuasive themes) on participant responses. We will also compare the effects of message features for young women who drink within recommended limits (1 drink/day or less on average) and those who exceed recommended drinking limits.

Inclusion Criteria:

• Assigned female at birth
• Age 18-25
• Report drinking alcohol at least once in the past 30 days
• Registered in the United States as a member of the Prolific consumer research platform
• Willing and able to complete procedures in English

Exclusion Criteria:

• Assigned male at birth
• Ages <18 or >25
• Do not report drinking alcohol at least once in the past 30 days
• Not registered in the U.S. as a member of the Prolific consumer research platform
• Not willing or not able to complete procedures