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Testing gain vs loss-framed messages to address drinking among cancer survivors
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Gain-framed Messages | Experimental | The study will test in an online 15 minutes single session, four gain-framed alcohol-cancer risk messages. Each message will be viewed in three intensity levels (text-only, neutral image, and graphic image), yielding 12 total message stimuli. |
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| Loss-Framed Messages | Experimental | The study will test in an online 15 minutes single session, four loss-framed alcohol-cancer risk messages. Each message will be viewed in three intensity levels (text-only, neutral image, and graphic image), yielding 12 total message stimuli. |
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| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Text-only messages | Behavioral | The study will test eight alcohol-cancer risk messages (four gain-framed and four loss-framed). Each message will be developed at three intensity levels (text-only, neutral image, and graphic image), yielding 24 total message stimuli. |
| Measure | Description | Time Frame |
|---|---|---|
| Change in alcohol-cancer harm perception | Change in participants' beliefs about experiencing cancer in the future due to alcohol use measured on a scale from 1 (not at all) to 5 (a lot). The outcome is the change on the mean score from the pre to post exposure. | Within 15 minutes on a single online session - from before message exposure (pre-exposure) to after message exposure (post-exposure). |
| Intention to Reduce Alcohol consumption | Change in participants' intention to reduce alcohol consumption in the next month, measured on a scale from 1 (not at all) to 5 (a lot). The outcome is the change on the mean score from the pre to post exposure. | Within 15 minutes on a single online session - from before message exposure (pre-exposure) to after message exposure (post-exposure). |
| Commitment to a limited drinking goal in the next month | Change in participants' intention to commit to a drinking limit goal in the next month, measured on a scale from 1 (not at all) to 5 (a lot). The outcome is the change on the mean score from the pre to post exposure. | Within 15 minutes on a single online session - from before message exposure (pre-exposure) to after message exposure (post-exposure). |
| Measure | Description | Time Frame |
|---|---|---|
| Message perceived effectiveness | Self reported perceived overall effectiveness of the message measured on a scale from 1 (not at all) to 5 (a lot) scale. The outcome is the mean score. | One time (within 5 minutes) post-exposure evaluation. |
| Message Receptivity |
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Inclusion Criteria:
Exclusion Criteria:
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| Name | Affiliation | Role |
|---|---|---|
| Taghrid Asfar, MD, MSPH | University of Miami | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| University of Miami | Miami | Florida | 33136 | United States |
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| ID | Term |
|---|---|
| D009369 | Neoplasms |
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| AI-developed Neutral pictorial messages | Behavioral | The study will test eight alcohol-cancer risk messages (four gain-framed and four loss-framed). Each message will be developed at three intensity levels (text-only, neutral image, and graphic image), yielding 24 total message stimuli. |
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| AI-developed graphic pictorial messages | Behavioral | The study will test eight alcohol-cancer risk messages (four gain-framed and four loss-framed). Each message will be developed at three intensity levels (text-only, neutral image, and graphic image), yielding 24 total message stimuli. |
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Self reported message receptivity including attention, emotional reaction, believability, fear, relevance, anticipated social interactions, recall and avoidance on a scale from 1 (not at all) to 5 (a lot). The outcome is the composite mean score assessing attention, emotional reaction, believability, fear, relevance, anticipated social interactions, recall, avoidance, and perceived effectiveness. Higher scores indicate greater message receptivity. |
| One time (within 5 minutes) post-exposure evaluation. |