Health Communication to Influence COVID-19 Vaccination Intent and Message Propagation

Effective Public Health Communication to Influence COVID-19 Vaccination Intent and Message Propagation: A Randomized Controlled Experiment

This is a randomised controlled experiment in the form of a web based survey study which randomly exposes participants to different forms of public health messages, after which participants will be assessed on their intent to take up the COVID-19 vaccine, recommend the vaccine, and also willingness to propagate the exposed message.

Inclusion Criteria:

• Willing and able to give informed consent for participation in the trial
• Malaysian nationality.
• Can understand either the English or Malay language.
• Aged 18 years or above

Exclusion Criteria:

• Received at least one COVID-19 vaccination dose