COVID-19 Vaccine Messaging, Part 1

Persuasive Messages for COVID-19 Vaccine Uptake: a Randomized Controlled Trial, Part 1

This study tests different messages about vaccinating against COVID-19 once the vaccine becomes available. Participants are randomized to 1 of 12 arms, with one control arm and one baseline arm. We will compare the reported willingness to get a COVID-19 vaccine at 3 and 6 months of it becoming available between the 10 intervention arms to the 2 control arms.

Study participants are recruited online by Lucid, which matches census based sampling in online recruitment.

Inclusion Criteria:

• At least 18 years of age
• US resident

Exclusion Criteria:

• Younger than 18 years of age
• Non-US resident
• Do not consent