Consumer Knowledge, Attitude, and Behavior Towards Aging Skin

Consumer Knowledge, Attitude, and Behavior Towards Aging Skin

We will conduct a cross-sectional survey from adults 18 years of age and older to examine consumer knowledge, attitudes and behavior towards aging skin.

We will perform a cross-sectional survey study to understand the significance of age-related skin changes to consumers. We will recruit participants through ResearchMatch (a national free and secure online tool) and collect the following data:

Demographic information, including age, gender, race/ethnicity, geographic location, and yearly household income

• How do participants feel towards their own skin and age-related skin changes?
• Which aging-related skin changes are the most significant?
• What factors affect how participants feel towards their skin?
• What role do age-related skin changes play in other aspects of the participants' lives, such as their social and work life?
• What treatments are participants currently seeking, and what are their goals for these treatments?
• How much do they prioritize these treatments?
• What else are they hoping to do?

Using the demographic information, we will also analyze whether there are differences with:

• Age
• Gender identity
• Racial/ethnic identity
• Marital status
• Geographic location
• Yearly household income

Inclusion Criteria:

• The study will include English-speaking adults (18 years or older) who voluntarily consent to participate in the survey.

Exclusion Criteria:

• Participants under the age of 18 and non-English speaking participants.