Skin Tone Preferences and Their Influence on Skin Care Behaviors

Skin Tone Preferences and Their Influence on Skin Care Behaviors

The purpose of this study is to classify participants by actual skin tone and skin tone preference and identify whether an association exists between these skin tone preferences and knowledge of skin care recommendations, attitudes towards healthy skin care, or skin care behaviors.

This study seeks to examine if there is a difference between ideal and actual skin tone among minority populations. In addition, we hope to assess whether various demographic factors as well as disparity between ideal and actual skin tone effect skin protective behaviors (i.e. sun screen use, dermatologist appointments, skin self-exams) or skin destructive behaviors (i.e. outdoor tanning, tanning salon use, use of skin lightening products) in minority populations.

Inclusion Criteria:

• Subjects age 18 years old or older
• Self-identified members of a minority (African, Asian, Hispanic/Latino, American Indian, Alaskan native, etc.) population
• Subjects who are capable of completing an online, English survey

Exclusion Criteria:

• Subjects age 17 years old or younger
• Subjects not self-identified members of a minority (African, Asian, Hispanic/Latino, American Indian, Alaskan native, etc.) population
• Subjects who are incapable of completing an online, English survey