Attidutes and Understanding of Oat Fibre Claims on Food Labels

Oat fibre consumption has been shown to lower blood cholesterol, which is advantageous for heart health. Oat and fibre claims on food labels should help people find heart healthy food choices; however consumer attitudes and understanding of such claims are unknown.

The objective of this study was to evaluate the attitudes and understanding to different types of permitted oat fibre claims.

Inclusion Criteria:

• Primary grocery shoppers
• Canadian adults between the ages 20 to 69 years

Exclusion Criteria:

• Did not have an email address or have access to internet