Attitudes and Understanding of Plant Sterol Claims on Food Labels

Daily consumption of plant sterols have been demonstrated to lower blood cholesterol. The Canadian government has recently allowed plant sterols to be added to certain foods and has also approved a disease risk reduction claim to be allowed on products containing plant sterols. However, it is unknown how Canadian consumers respond to plant sterol claims.

The objective of this study was to evaluate the attitudes and understanding of different types of plant sterol claims on food labels

Inclusion Criteria:

• Primary grocery shoppers
• Canadian adults between the ages 20 to 69 years

Exclusion Criteria:

• Did not have an active email address or access to internet