The Efficacy of Front-of-package Labelling Schemes: an Experimental Study

The Efficacy of Front-of-package Labelling Schemes: an Experimental Study

This is an online study that aims to test the effectiveness of Interpretative Nutrition Rating Systems (INRS) such as the Health Star Rating System (HSR or Star System), traffic light system and warning labels (high sodium, saturated fat and sugar) proposed by Health Canada. The study will incorporate the use of a Smartphone application (app), FoodFlip®, to help educate consumers on each INRS prior to their exposure on food packages.

Inclusion Criteria:

• speak English as a primary language
• reside in Canada excluding the Northern Territories
• are 18 years or over
• provide informed consent
• do at least some of the household grocery shopping
• own a smartphone (version iPhone 3 or later or Android)
• are able to complete the survey on a minimum screen size of 9.7 inches.