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This study explores the effectiveness of message framing, loss-framed vs. gain-framed messages on oral health in Iran.
This is a study to explore the impact of two pamphlets with gain-framed and loss-framed messages on brushing and flossing attitudes, intentions , behaviors and clinical characteristics among a sample of adolescent students.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Loss-framed messages | Experimental |
| |
| gain-framed messages | Experimental | Adolescents will randomly assign to three groups: gain-framed message , loss-framed message and a control group. Each group of adolescents will read the respective pamphlets with the exception of the control group. The gain-framed pamphlet contains six positive messages with three related full-color images (6.1 X 4.5). The gain-framed pamphlet, entitled The Benefits of good oral hygiene", emphasizes the benefits of brushing, and flossing. |
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| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Framing (Gain-framed messages) | Behavioral | The adolescents will randomly assign to three groups: gain-framed message and loss- framed message. Each group of adolescents will read the respective pamphlets with the exception of the control group. The gain-framed pamphlet contains six positive messages with three related full-color images(6.1 X 4.5). The gain-framed pamphlet, entitled The Benefits of good oral hygiene", emphasizes the benefits of brushing, and flossing. |
| Measure | Description | Time Frame |
|---|---|---|
| changes in frequencies of dental brushing and flossing | changes from baseline, two weeks after the intervention and six months follow-up |
| Measure | Description | Time Frame |
|---|---|---|
| Changes in psychological predictors of dental brushing (attitude, intention). | changes from baseline, two weeks after the intervention and six months follow-up | |
| Changes in Community Periodontal Index (CPI) | changes from baseline, two weeks after the intervention and six months follow-up |
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Inclusion Criteria:
Exclusion Criteria:
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| Name | Affiliation | Role |
|---|---|---|
| Amir H Pakpour, PhD | Qazvin university medical of sciences | Study Chair |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| The Organization for Education | Qazvin | Qazvin Province | Iran |
| PubMed Identifier | Type | Citation | Retractions |
|---|---|---|---|
| 24163187 | Derived | Pakpour AH, Yekaninejad MS, Sniehotta FF, Updegraff JA, Dombrowski SU. The effectiveness of gain-versus loss-framed health messages in improving oral health in Iranian secondary schools: a cluster-randomized controlled trial. Ann Behav Med. 2014 Jun;47(3):376-87. doi: 10.1007/s12160-013-9543-1. |
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| ID | Term |
|---|---|
| D015438 | Health Behavior |
| ID | Term |
|---|---|
| D001519 | Behavior |
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| Framing (Loss-framed messages) | Behavioral | The adolescents will randomly assign to three groups: gain-framed message , loss- framed message and a control group. Each group of adolescents will read the respective pamphlets with the exception of the control group. The loss-framed pamphlet contains six negative messages with three related full-color images (6.1 X 4.5). The loss-framed pamphlet, entitled The disadvantages of poor oral hygiene, emphasizes the costs of not brushing and flossing. |
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| Changes in Turesky Modification of the Quigley-Hein Plaque Index | changes from baseline, two weeks after the intervention and six months follow-up |
| Oral health related quality of life | changes from baseline and six months follow-up |