Effect of Nutrition Labeling on Fast Food Choices

Effect of Nutrition Labeling on Fast Food Choices

A study examining menu choices made at fast food restaurants.

To examine the effect of point-of-purchase calorie information and value size pricing on fast food meal choices a randomized 2 × 2 factorial experiment was conducted in which participants ordered a fast food meal from one of four menus that varied with respect to whether calorie information was provided and whether value size pricing was used.

Inclusion Criteria:

• Must be 16 years old or older
• Must regularly eat at fast food restaurants

Exclusion Criteria:

• Non-english speakers