Dietary Protein Preferences of Adolescent Athletes

Dietary Protein Preferences of Adolescent Athletes

This is a survey study to gauge the interest of young athletes ages 12-19 in plant-based protein products. The teen competitive athlete is a core target for the Gatorade brand and, as such, understanding their preferences and what drives their choices is vital for the brand's continued growth.

Inclusion Criteria:

• Male and female student-athletes between the ages of 12-19 years
• Athlete must currently participate in a sport at the middle/high school level
• Athlete must be able to speak, write, and read English
• Athlete must own a smartphone with access to internet and text message service (to complete survey)
• Athlete (and parent/guardian, if under 18 years of age) must understand the study procedures and be willing to sign the informed consent form providing consent/assent to participate in the stud

Exclusion Criteria:

• Athlete must not be employed by, or have a parent, guardian, or other immediate family member employed by a company that manufactures any products that compete with any Gatorade product