Emphasizing the Personal Versus the Social in Educational Interventions For Decreasing Vaccine Hesitancy

Me or We? Emphasizing the Personal Versus the Social in Educational Interventions For Decreasing Vaccine Hesitancy

This experimental study aims to investigate the effect of different types of educational interventions on overcoming Coronavirus disease 2019 (COVID-19) vaccine hesitancy among the Higher School of Economics (HSE) bachelor students in Russia.

The researchers aim to investigate the effectiveness of three types of educational interventions on overcoming COVID-19 vaccine hesitancy among the HSE bachelor students. The study design implies the comparison of three types of educational interventions which differ in the message that they deliver to the participants: the personal, the social, and a combination of the two. The effects of these interventions will be compared to the control group with no intervention.

Participants in these three experimental groups will receive a link to an educational video about the benefits and costs of vaccination against COVID-19. The videos for the three groups will contain information about vaccination, but each of them will have a different focus.

The participants will be hired on a voluntary basis. All the participants will sign the informed consent form, and the measures will be taken to ensure that their personal data will be protected.

Inclusion Criteria:

• HSE bachelor students from 18 to 25 years old, who agreed to participate in the study.

Exclusion Criteria:

• Students who have got vaccinated already.