FOODS: Food shOppers' sOcial meDia Study

FOODS: Food shOppers' sOcial meDia Study

This study aims to assess the effects of a new approach to food labelling called physical activity calorie equivalent (PACE) labelling. PACE food labelling provides the public with information about how many minutes (or miles/kilometres) of physical activity (e.g. walking or running) are equivalent to the calories contained in foods.

Inclusion Criteria:

• ≥ 18 years old.
• BMI of ≥ 18.5 kg/m2.
• ≤ 3kg weight loss in previous 6 months.
• Access and ability to use personal Twitter and/or Instagram account via own smartphone, computer or tablet device.
• Access to the internet.
• Access to a set of weighing scales.

Exclusion Criteria:

• Unable to read and understand English.
• Experienced in the last 12 months or currently undergoing any of the following conditions or illnesses: coronary heart disease (CHD), hypertension, heart failure, stroke/transient ischaemic attack, atrial fibrillation, type 2 diabetes, chronic obstructive pulmonary disease (COPD), painful condition, dementia and cancer.
• Had bariatric surgery.
• Pregnant, lactating or planning to become pregnant in the next 12 months.
• Parallel participation in another weight, dietary or physical activity intervention study.