The purpose of this study is to determine if a nutrition intervention provided through a healthy eating blog is feasible and acceptable.

Participants randomised to the experimental group are exposed to one blog post each week for a period of 6 months. Blog posts focus on the improvement of fruits and vegetables consumption targeting four main determinants of the behavior: (1) knowledge; (2) attitude; (3) self-efficacy; and (4) motivation/goals. Each post included a step-by-step recipe developed by the research team and featuring fruits and vegetables. Recipes were described textually and also using pictures and/or video. Twenty-six posts were created over the six-month intervention. Participants randomised to the control group are not exposed to the healthy eating blog. Feasibility (compliance, dropout and participation rates) and acceptability (satisfaction) of the study were assessed.

Inclusion Criteria:

• women aged 18 and older;
• with Internet access as well as an active e-mail address;
• consuming five or less servings of F&V per day;
• living in the Quebec City metropolitan.

Exclusion Criteria:

• women dieting,
• currently pregnant or lactating.