Food Advertisements, Satiety and Food Intake in Children

Effect of Food Advertisements on Satiety and Meal-Time Food Intake in 9-14 y Old Boys and Girls

We hypothesized that FA in a TV program watched during a meal, would block satiety responses to pre-meal energy consumption and delay satiation in OW/OB but not in NW boys and girls. Food intake was measured at 30 min following a glucose (1 g of glucose/kg body weight) or sweetened noncaloric beverage with or without the presence of food advertisements. Subjective appetite will be measured as well.

Inclusion Criteria:

• born at full-term and of normal birth weight with no emotional, behavioral or learning problems

Exclusion Criteria:

• emotional, behavioral or learning problems dieting