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NCT07721883

Overview

NCT ID: NCT07721883
Lead Sponsor: University of Southern CaliforniaOTHER
Official Title: USC Tobacco Center of Regulatory Science - Project 4: Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)
Brief Summary: The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.
Conditions: Perceptions of Tobacco Products
Interventions: Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

Status and Timeline

Status: Recruiting
Last Update Posted: Jul 23, 2026Actual
Start Date: Jul 1, 2025Actual
Primary Completion Date: Nov 1, 2027Estimated
Completion Date

Participation Criteria

Ages Eligible for Study: Child (0-17)
Sexes Eligible for Study: All
Accepts Healthy Volunteers?: Yes
Eligibility Criteria: Inclusion Criteria:

High school student

Provides parental consent and youth assent

Exclusion Criteria:

No parental consent or youth assent

Can't read or speak English

Study Plan

Study Type: Interventional
Phase: Not Applicable
Enrollment: 4,500Estimated
Primary Purpose: Basic Science
Allocation: Randomized
Interventional Model: Factorial Assignment
Masking: Single

Contacts and Locations

Central Contacts: Jennifer B Unger, PhDContact
unger@usc.edu323-442-8234

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Participant Group/Arms

Unflavored tobacco product, no depiction of concealment of productPlacebo Comparator

A picture of a social media post

Behavioral: Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

Flavored tobacco product, no depiction of concealment of productExperimental

A picture of a social media post

Behavioral: Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

Concept flavor tobacco product, no depiction of concealment of productExperimental

A picture of a social media post

Behavioral: Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

Unflavored tobacco product, depiction of concealment of productExperimental

A picture of a social media post

Behavioral: Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

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A picture of a social media post

Behavioral: Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

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A picture of a social media post

Behavioral: Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.