Animated Storytelling to Promote Colorectal Cancer Screening

Using Short Animated Storytelling to Increase Intent for Colorectal Cancer Screening: A U.S. Online Randomized Controlled Trial

This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.

Inclusion Criteria:

• Resides in the United States
• Able to read and understand English
• Self-reports not having completed colorectal cancer screening
• Provides electronic informed consent

Exclusion Criteria:

• Prior diagnosis of colorectal cancer
• Self-reported completion of colorectal cancer screening