Effects of Cannabis Species Labeling and Marketing on Perceptual, Subjective and Objective Use Outcomes (Aim 2 Study)

Effects of Cannabis Species Labeling and Marketing on Perceptual, Subjective and Objective Use Outcomes (Aim 2 Study)

This study looks at how cannabis product label and marketing claims affect product perceptions, use expectancies, and use intentions among inexperienced and experienced cannabis users. Participants will answer online survey questions on their perceptions of a cannabis product advertisement.

This study aims to specify how product label and marketing claims affect product perceptions, use expectancies, and use intentions among cannabis users. A randomized 4 (Sativa, Indica, Hybrid, no strain label) x 3 (energizing, sedative, no claim) online experiment will be conducted with a sample of adults from states that have legalized adult cannabis recreational use. Our main research questions are: (1) Do label and marketing claim affect (a) harm perceptions, (b) subjective effects expectancies (e.g., arousal, sedation), (c) willingness to use, and (d) willingness to use during daily activities (e.g., driving)? and (2) Do label and marketing claim interact to affect product perceptions, use expectancies, and use intentions?

Inclusion Criteria:

• Age = 21+
• Live in in a US state (or Washington D.C.) in which recreational cannabis sale is legal and implemented
• For inexperienced users: lifetime cannabis use >1 & <= 10
• For experienced users: lifetime cannabis use>10 & <100, past month cannabis use>0

Exclusion Criteria:

• Under age 21
• Does not live in a US state (or Washington D.C.) in which recreational cannabis sale is legal and implemented
• Lifetime cannabis use >=100 times
• Lifetime cannabis use <1 time
• Lifetime cannabis use>10 & <100 AND past month cannabis use=0