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| ID | Type | Description | Link |
|---|---|---|---|
| 5R01DA059584 | U.S. NIH Grant/Contract | View source |
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| Name | Class |
|---|---|
| National Institute on Drug Abuse (NIDA) | NIH |
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This study looks at how cannabis product label and marketing claims affect product perceptions, use expectancies, and use intentions among inexperienced and experienced cannabis users. Participants will answer online survey questions on their perceptions of a cannabis product advertisement.
This study aims to specify how product label and marketing claims affect product perceptions, use expectancies, and use intentions among cannabis users. A randomized 4 (Sativa, Indica, Hybrid, no strain label) x 3 (energizing, sedative, no claim) online experiment will be conducted with a sample of adults from states that have legalized adult cannabis recreational use. Our main research questions are: (1) Do label and marketing claim affect (a) harm perceptions, (b) subjective effects expectancies (e.g., arousal, sedation), (c) willingness to use, and (d) willingness to use during daily activities (e.g., driving)? and (2) Do label and marketing claim interact to affect product perceptions, use expectancies, and use intentions?
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Indica/Energizing | Experimental | Ad features Indica label + energizing claim |
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| Indica/Sedating | Experimental | Ad features Indica label + sedating claim |
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| Indica/No claim | Experimental | Ad features Indica label + no claim |
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| Sativa/Energizing | Experimental | Ad features Sativa label + energizing claim |
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| Sativa/Sedating | Experimental | Ad features Sativa label + sedating claim |
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| Sativa/No claim | Experimental | Ad features Sativa label + no claim |
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Strain label | Other | Presentation of strain label on cannabis advertising material |
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| Measure | Description | Time Frame |
|---|---|---|
| Harm perception - One time use | How harmful participant perceives the product to be after one time use. Participants will answer a survey item, In your opinion, what is the level of risk to one's health from using the product you just viewed one time?; with response options ranging from 0-Very low risk to 4-Very high risk. | Immediately after viewing ad |
| Harm perception - Daily use | How harmful participant perceives the product to be with daily use. Participants will answer a survey item, In your opinion, what is the level of health risk from using the product you just viewed on a daily basis?; with response options ranging from 0-Very low risk to 4-Very high risk. | Immediately after viewing ad |
| Expectancy effects | Effects participant expects to feel after using the product. Participants will answer a survey item, Please rate the extent to which you expect to feel each of the following effects [paranoid; panicked; fearful; anxious; suspicious; like my heart is racing; sluggish; drowsy; out of it; slow; lazy; excited; heightened senses; sociable; creative; wise; in tune with nature; focused; productive; sleepy; happy; euphoric; calm; relaxed; pain-free] after using the product you just viewed; with response options ranging from 0-not at all to 10-extremely. | Immediately after viewing ad |
| Willingness to use | How willing participant is to use the product. Participants will answer a survey item, How willing would you be to use the product you just viewed?; with response options ranging from 0-Not at all willing to 4-Very willing. | Immediately after viewing ad |
| Willingness to use during daily activities | How willing participant is to use the product during daily activities. Participants will answer a survey item, How willing would you be to use the product you just viewed if you [wanted to concentrate; wanted to relax; wanted to socialize; wanted to do a creative activity (e.g., art, music); wanted to feel happier; wanted to relieve medical symptoms/treat a medical condition/mental health condition; were going to drive a car in the next 30 minutes; were going to bed in the next 30 minutes; were planning to stay home for the next several hours; were going to work in the next 30 minutes; were at a party]?; with response options ranging from 0-Not at all willing to 4-Very willing. |
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Inclusion Criteria:
Exclusion Criteria:
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| Name | Affiliation | Role |
|---|---|---|
| Meghan Moran, PhD | Johns Hopkins University | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| 2213 McElderry St. | Baltimore | Maryland | 21205 | United States |
Deidentified participant responses will be shared as needed to comply with grant and publication policies.
IPD and supporting information will be available as soon as possible, and no later than the time of publication or the end of the funding period, whichever comes first. The duration of preservation and sharing of the data will be a minimum of 10 years after the funding period.
Data from all aims will be deposited in the Johns Hopkins Research Data Repository. This archive provides open access to be downloaded freely by users. The Johns Hopkins Research Data Repository is a searchable archive in which JHU researchers may upload datasets and associated documentation. A persistent identifier (DOI) is provided. Metadata, including searchable keywords, are provided. Data are findable to the public.
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| Hybrid/Energizing | Experimental | Ad features Hybrid label + energizing claim |
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| Hybrid/Sedating | Experimental | Ad features Hybrid label + sedating claim |
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| Hybrid/No claim | Experimental | Ad features Hybrid label + no claim |
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| No strain/Energizing | Experimental | Ad features no strain label + energizing claim |
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| No strain/Sedating | Experimental | Ad features no strain label + sedating claim |
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| No strain/No claim | No Intervention | Ad features no strain label + no claim |
| Claim | Other | Presentation of claim on cannabis advertising material |
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| Immediately after viewing ad |