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The goal of this study is to understand the factors that influence consumers when seeking aesthetic medicine services in Malaysia. The study aims to answer the following questions:
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| Measure | Description | Time Frame |
|---|---|---|
| Consumer preference factors for aesthetic medicine services in Malaysia | The factors including personal desires, physical concerns, psychosocial influences, social media exposure, influence from others, and significant life events are evaluated through a survey using a Likert scale to assess participants' level of agreement with statements related to the respective factors. Responses are rated on a 5-point scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree). | at point of enrolment (baseline) |
| Measure | Description | Time Frame |
|---|---|---|
| Participants demographic background | Sociodemographic data, including age, gender, education level, income, and occupation, are collected through a survey consisting of closed-ended questions with single-response and multiple-response options. | at point of enrolment (baseline) |
| Criteria influencing consumers' choice of clinic for aesthetic treatments. |
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Inclusion Criteria:
Exclusion Criteria:
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Individuals who have either received or plan to received aesthetic treatment in the future.
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| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| USMARI Research & Innovation Centre | Petaling Jaya | Selangor | 47810 | Malaysia |
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| ID | Term |
|---|---|
| D003258 | Consumer Behavior |
| ID | Term |
|---|---|
| D001519 | Behavior |
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The criteria were identified through a survey comprising items related to factors that may influence consumers' choice of an aesthetic clinic. Participants rated their level of agreement with each statement using a 5-point Likert scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree). |
| at point of enrolment (baseline) |