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| ID | Type | Description | Link |
|---|---|---|---|
| R01CA248441 | U.S. NIH Grant/Contract | View source |
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| Name | Class |
|---|---|
| National Institutes of Health (NIH) | NIH |
| National Cancer Institute (NCI) | NIH |
| New York University | OTHER |
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This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Block 1: Black-Food | Experimental | Exposure to ads with a Black person featuring a food product |
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| Block 2: White-Food | Experimental | Exposure to ads with a White person featuring a food product |
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| Block 3: Black-Non Food | Experimental | Exposure to ads with a Black person featuring a non-food product |
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| Block 4: White-Non Food | Experimental | Exposure to ads with a White person featuring a non-food product |
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| Block 5: Food-Many Likes | Experimental | Exposure to ads with many "likes" featuring a food product |
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| Block 6: Non Food-Many Likes | Experimental | Exposure to ads with many "likes" featuring a non-food product |
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Black-Food | Behavioral | Ads featuring a Black person with a food product |
| |
| Measure | Description | Time Frame |
|---|---|---|
| Caloric Intake | number of calories consumed during the study protocol | Day 0 (Approximately 60 minutes) |
| Visual Attention to Ad Features - First Fixation | Measured as time to first fixation to the advertisement. | Day 0 (Approximately 60 minutes) |
| Visual Attention to Ad Features - Gaze Duration | Measured as the gaze duration during the advertisement. | Day 0 (Approximately 60 minutes) |
| Visual Attention to Ad Features - Number of Fixations | Measured as the number of fixations on ad features. | Day 0 (Approximately 60 minutes) |
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Inclusion Criteria:
Exclusion Criteria:
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| Name | Role | Phone | Extension | |
|---|---|---|---|---|
| Program Manager | Contact | 6465013880 | krystle.tsai@nyulangone.org | |
| Zora Hall | Contact | zora.hall@nyulangone.org |
| Name | Affiliation | Role |
|---|---|---|
| Marie A. Bragg, PhD | NYU Langone Health | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| NYU Langone Health | Recruiting | New York | New York | 10016 | United States |
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Within-Subjects Block Design
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| Block 7: Food-Few Likes | Experimental | Exposure to ads with few "likes" featuring a food product |
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| Block 8: Non Food-Few Likes | Experimental | Exposure to ads with few "likes" featuring a non-food product |
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| White-Food |
| Behavioral |
Ads featuring a White person with a food product |
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| Black-Non Food | Behavioral | Ads featuring a Black person with a non-food product |
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| White-Non Food | Behavioral | Ads featuring a White person with a non-food product |
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| Food-Many Likes | Behavioral | Ads with Many "likes" featuring a food product |
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| Non Food-Many Likes | Behavioral | Ads with Many "likes" featuring a non-food product |
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| Food-Few Likes | Behavioral | Ads with Few "likes" featuring a food product |
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| Non Food-Few | Behavioral | Ads with Few "likes" featuring a non-food product |
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| ID | Term |
|---|---|
| C009495 | titanium dioxide |
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