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| ID | Type | Description | Link |
|---|---|---|---|
| R01CA248441 | U.S. NIH Grant/Contract | View source |
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| Name | Class |
|---|---|
| National Institutes of Health (NIH) | NIH |
| National Cancer Institute (NCI) | NIH |
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This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases
The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Black Many Likes | Experimental | Food ads with many "likes" and featuring Black individuals |
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| Black Few Likes | Experimental | Food ads with few "likes" and featuring Black individuals |
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| White Many Likes | Experimental | Food ads with many "likes" and featuring White individuals |
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| White Few Likes | Experimental | Food ads with many "likes" and featuring White individuals |
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| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Black Ads | Behavioral | Food ads that feature Black individuals |
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| Measure | Description | Time Frame |
|---|---|---|
| Number of Calories Purchased | Total number of calories selected in the hypothetical snack choice pairings. | Day 0 (approximately 5 minutes) |
| Measure | Description | Time Frame |
|---|---|---|
| Attitudes towards Ads | Attitudes are reported on a Likert scale of 1 to 100; higher scores indicate more positive attitudes toward the advertisements. | Day 0 (approximately 5 minutes) |
| Engagement with Ads |
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Inclusion Criteria:
Exclusion Criteria:
- participants who do not meet all criteria described above.
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| Name | Role | Phone | Extension | |
|---|---|---|---|---|
| Krystle Tsai | Contact | 6465013880 | krystle.tsai@nyulangone.org |
| Name | Affiliation | Role |
|---|---|---|
| Marie A. Bragg, PhD | NYU Langone Health | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| NYU Langone Health | Recruiting | New York | New York | 11106 | United States |
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| ID | Term |
|---|---|
| D005518 | Food Preferences |
| ID | Term |
|---|---|
| D005247 | Feeding Behavior |
| D001519 | Behavior |
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The intervention is exposure to social media food ads that are either race congruent or race incongruent, and that have varying numbers of likes.
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| White Ads | Behavioral | Food ads that feature White individuals. |
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| Many Likes | Behavioral | Food ads that have many "likes" |
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| Few Likes | Behavioral | Food ads that have few "likes" |
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Participants indicate in which ways, if any, they would engage with each ad by answering the following question: "How you would respond if you saw this ad on social media"? [Select all that apply: "Like" [heart icon and other emojis], comment, tag a friend, direct message a friend, re-post, none of the above]). The outcome is measured as the number of participants who indicate they would engage with ads.
| Day 0 (approximately 5 minutes) |