Undergraduate students who reported high to moderate food insecurity, are at least 18 years of age, speak English, and plan to return to the University at Buffalo campus in Spring 2025 will receive weekly fruit and vegetable incentives encouraging them to shop at the UB Veggie Van (intervention). They will complete incentivized data collection after 13 weeks of the intervention (incentives/access to UB Veggie Van).

The UB Veggie Van is based on the Veggie Van, an evidence-based mobile produce market intervention. Mobile markets are like farmers' markets on wheels that travel to underserved communities selling high-quality, low-cost produce and healthy foods. The Veggie Van mobile market model was developed through multiple research studies on the efficacy, effectiveness, and implementation of the intervention, and is a multi-level intervention that addresses the five components of nutrition security (availability, accessibility, affordability, stability, and utilization). The UB Veggie Van is operated according to the Veggie Van model, with specific adaptations made to more effectively reach the campus community (Aim 1 of the larger funded study).

Fruit and vegetable consumption will be assessed using the 2021 Behavioral Risk Factor Surveillance System Fruit and Vegetable (FV) module

The Nutrition Security, Healthfulness Choice, and Dietary Choice Measure assesses factors associated with the ability of an individual to obtain foods that meet their nutritional and health needs and dietary preferences, without resource limitations or worry. Barriers to utilization will be assessed with a measure developed by Calloway et al., which includes eight items that assess tangible and intangible barriers to preparing healthful meals from the food a person can access.

A single survey question asking: "Did you participate in the following programs during the [semester before or during the intervention]?: Food stamps (Supplemental Nutrition Assistance Program or SNAP benefits), Special Supplemental Assistance Program for Women, Infants, and Children (WIC) benefits, Government cash assistance including Temporary Assistance for Needy Families (TANF), Social Security Insurance (SSI), Social Security Disability Insurance (SSDI), or government assistance (but not including social security benefits).

Number of visits to the UB Veggie Van over the intervention period, total fruit and vegetable spending, and amount of purchasing incentives redeemed--these metrics will be tracked using the Veggie Van POS (Farmers Register).

Survey questions on the receipt and usage of the intervention and intervention materials, including newsletters, cooking demonstrations, recipes, educational materials, etc.