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| ID | Type | Description | Link |
|---|---|---|---|
| R01DA055962 | U.S. NIH Grant/Contract | View source |
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| Name | Class |
|---|---|
| National Institute on Drug Abuse (NIDA) | NIH |
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This study tests the effects of three oral nicotine marketing features on product perceptions.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Tobacco-free | Experimental | Viewing a static advertisement |
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| Discrete | Experimental | Viewing a static advertisement |
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| Convenient | Experimental | Viewing a static advertisement |
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| Control | No Intervention | Viewing a static advertisement - baseline language only |
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Tobacco-free | Other | Ad contains baseline language + language that product is tobacco-free |
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| Measure | Description | Time Frame |
|---|---|---|
| Absolute perceived harm | How harmful participant perceives the product to be. Participants will answer a survey item, How harmful do you think this product is to your health; with response options ranging from 0-Not at all harmful to 4-Extremely harmful. | Immediately after viewing ad |
| Relative perceived harm | How harmful participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item, Compared to the following products [cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco; alcohol; cannabis], how harmful do you think the advertised product is? with response options ranging from 0-a lot less harmful to 4-a lot more harmful. | Immediately after viewing ad |
| Absolute perceived addictiveness | How addictive participant perceives the product to be. Participants will answer a survey item, How addictive do you think this product is; with response options ranging from 0-not at all addictive to 4-extremely addictive. | Immediately after viewing ad |
| Relative perceived addictiveness | How addictive participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item; Compared to the following products [cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco products; alcohol; cannabis], how addictive do you think the advertised product is; with response options ranging from 0-a lot less addictive to 4-a lot more addictive. | Immediately after viewing ad |
| Product appeal | How appealing participant perceives the product to be. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am curious about the product in the ad;, with response options from 0-strongly disagree to 4-strongly agree. |
| Measure | Description | Time Frame |
|---|---|---|
| Perceived ability to satisfy nicotine cravings | Perceived ability of the product to satisfy one's nicotine carvings. Participants will answer a survey item to indicate how much they agree or disagree with the statement; The product in the ad would satisfy nicotine cravings, with response options from 0-strongly disagree to 4-strongly agree. | Immediately after viewing ad |
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Inclusion Criteria:
Exclusion Criteria:
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| Name | Affiliation | Role |
|---|---|---|
| Meghan Moran, PhD | Johns Hopkins University | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| 2213 McElderry St. | Baltimore | Maryland | 21205 | United States |
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| ID | Term |
|---|---|
| D064424 | Tobacco Use |
| ID | Term |
|---|---|
| D001519 | Behavior |
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| ID | Term |
|---|---|
| D004243 | Divorce |
| ID | Term |
|---|---|
| D017533 | Marital Status |
| D005191 | Family Characteristics |
| D003710 | Demography |
| D011154 | Population Characteristics |
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Participants will view ads in each of four conditions manipulating presence of different marketing features.
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| Discrete |
| Other |
Ad contains baseline language + language that product is discrete |
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| Convenient | Other | Ad contains baseline language + language that product is convenient |
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| Immediately after viewing ad |
| Use intention | Perceived likelihood of using the product. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am interested in using the product in the ad, with response options from 0-strongly disagree to 4-strongly agree. | Immediately after viewing ad |
| Perceived ability to help one quit smoking | Perceived ability of the product to help one quit smoking cigarettes. Participants will answer a survey item to indicate how much they agree or disagree with the statement;The product in the ad would help with quitting smoking;, with response options from 0-strongly disagree to 4-strongly agree. | Immediately after viewing ad |
| D012959 |
| Socioeconomic Factors |