Oral Nicotine Pouch Marketing Features Influence on Perceptions

Aim 2 Study - Novel "Tobacco-Free" Oral Nicotine Pouches: The Impact of Product Features and Marketing Influences on Abuse Liability, Perceptions, and Use Behavior in Smokers and Non-Nicotine Users

This study tests the effects of three oral nicotine marketing features on product perceptions.

Inclusion Criteria:

• Live in the US
• For youth age <21: Never used any nicotine pouch
• For adults: Smoked greater than or equal to 100 cigarettes in during lifetime
• For adults: Currently smoke some or all days
• For adults: No regular use of oral nicotine pouches
• For adults: No past 30-day pouch use

Exclusion Criteria:

• Do not live in the US
• For youth age <21: Ever used nicotine pouches
• For youth age <21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product
• For adults: Smoked <100 cigarettes in life
• For adults: Does not currently smoke some or all days
• For adults: Regular use of oral nicotine pouches
• For adults: Past 30-day pouch use