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| ID | Type | Description | Link |
|---|---|---|---|
| U54CA180905 | U.S. NIH Grant/Contract | View source |
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| Name | Class |
|---|---|
| National Cancer Institute (NCI) | NIH |
| Food and Drug Administration (FDA) | FED |
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There has been a recent proliferation of novel oral nicotine products (ONPs) brought to market, including new nicotine gums and pouches. Unlike electronic cigarettes (ECs) ONPs have no impending regulatory barriers with regard to flavoring or nicotine dose, and manufacturers have capitalized on this by introducing an extensive slate of characterizing flavors and nicotine concentrations. Both sales trajectory and the surge in marketing suggest ONP use is likely to increase in the coming years. Work by the investigators and others indicates that interest in these products is high among current EC users, and among specific demographic groups including those who identify as sexual and gender minority (SGM). ONP use is discrete and so can function as a secondary source of nicotine, encouraging dual use patterns and more severe nicotine dependence. Depending on the use patterns of ONPs that emerge, regulation of ONPs may serve the public health interest. However, very little is known about factors relevant to the actual appeal and abuse liability of these products. The investigators propose to address this important gap by assessing the appeal and abuse liability of gum and pouch ONPs as a function of flavor (mint vs fruit) and nicotine concentration (2mg vs. 4mg). Flavor and nicotine strength, along with product type, are regulatable attributes, and so it is essential to understand their impact on appeal and abuse liability. Evidence from EC use suggests a potential interaction between flavor and nicotine strength, with flavorants in the "mint" category desensitizing receptors integral to the aversive sensory experience of nicotine, leading to greater tolerability of high nicotine concentration. Because of current ONP marketing emphasis on youth, the investigators will recruit young adult exclusive EC users (N = 320; ages 21 - 25). The investigators will target recruitment of a sufficient number of SGM participants (N = 64, 20% of sample) to allow assessment of potential differentiation of this group. Participants will complete one virtual session focused on assessment of the sensory appeal of ONPs. Based on individual participant ratings, the preferred fruit and the preferred mint ONP will be selected (from their randomized product type and nicotine strength) to each be assessed in a single-product session examining factors known to predict abuse liability (relief of withdrawal, liking, behavioral economic indices of demand, and follow-up naturalistic product use). The investigators will pay particular attention to evidence suggesting dual use potential of ONPs, given its association with greater severity of nicotine dependence. The proposed work will inform efforts to mitigate ONPs potential to promote dual-use and more severe nicotine dependence among young adult EC users, by isolating the impact of potential regulatory targets.
E-cigarettes (ECs) have been the predominant flavored non-combustible tobacco product used by young adults since 2014, and are disproportionately used by sexual/gender minorities (SGM). However, patterns are likely to change due to: 1) increasing regulatory restrictions on non-tobacco flavored ECs, and 2) the emergence new nonmedicinal oral nicotine products (ONPs; e.g., pouches and gums) with enhanced palatability (e.g., improved flavoring). Preliminary data shows that many young adult e-cigarette users with no intention to quit vaping perceive ONPs as secondary means of nicotine consumption when vaping is prohibited.
Because EC+ONP dual use could exacerbate nicotine dependence by increasing daily nicotine intake, it is important to identify drivers of ONP appeal and abuse liability in young adult EC users to inform regulations that prevent adverse dual use in young people. Nicotine concentration and flavors are two putative drivers of ONP appeal and abuse liability, given that ONPs deliver substantial buccal nicotine absorption and, like ECs, their flavors elicit pleasant sensory effects. Certain ONP flavors may offset nicotine's oral irritating effects via anesthetizing cooling effects (mint flavored ONPs with menthol), allowing tolerability of higher doses of nicotine.
ONP type may also be important to ONP appeal. Initial evidence (primarily product interest survey data) suggests young adult EC users and adolescents may have higher affinity for nicotine gum than pouches, and interest in using ONPs was greater within certain vulnerable populations, especially SGMs. The investigators will determine the appeal and abuse (including dual use) liability of gum and pouch ONPs as a function of flavor (mint vs fruit) and nicotine concentration (gum 2mg vs. 6mg; pouch 2mg vs. 6mg) among young adult exclusive EC users (N = 320; ages 21 - 25). Data will be collected via virtual study sessions in which participants residences become 'remote laboratories' (allowing nationwide quota sampling). Following an orientation, participants will be randomized to one of two ONP types (gum or pouch) and nicotine concentrations (low vs. high), resulting in four study groups. The randomized nicotine-ONP combination will then be tested in: (i) a single-visit appeal/sensory attribute testing involving controlled self-administration of mint and fruit flavored ONPs; and (ii) two abuse liability evaluations (one for fruit one for mint) each involving a single-visit controlled ONP self-administration session and 1-week post-visit naturalistic use of the respective ONP.
Overview of Project The investigators will utilize an experimental design to determine the acute appeal and abuse liability of gum and pouch ONPs among young adult current EC users. Data will be collected via three online sessions with participants from across the US in which their own residences become a 'remote lab.' Following an orientation session, participants will be randomized to one of four groups varied by product type (a gum or pouch) and nicotine concentration (low [2mg] or high [6mg]) and receive that type and nicotine level throughout the entire protocol.
Rationale for Methods
The investigators are well versed in utilizing remote monitoring periods to examine naturalistic use patterns of EC and polytobacco product use behaviors among young adults.
Rationale for Product Type and Characteristics
Eligibility, Procedures & Screening
Measures
Orientation measures: Participant characteristics (demographics, vaping history, smoking history, vaping dependence, flavors preferred, etc. per PhenX Toolkit) will be assessed during orientation session. Measure updates needed due to market changes (e.g., new types of flavors) will be added and developed per the MMC.
Appeal and Sensory Ratings: The investigators will use the Appeal and Sensory Quality Measures as used in Drs. Leventhal, and Monterosso's current paradigms assessing appeal and sensory attributes of ECs. Participants will rate the product on visual analog scales (range, 0-100) with answers to the following 3 questions for appeal and 4 questions for sensory attributes: (1) "How much did [participant] like the [ONP]?"; (2) "How much did [participant] dislike the [ONP]?"; (3) "Would [participant] use this [product] again?"; (4) "How sweet was the [ONP]?"; (5) How bitter was the [ONP]? (6) "How much did [participant] like the mouth feel of the [ONP]?"; 7) "How irritating or painful was the [ONP] in your mouth?". Rating anchors include "not at all" and "extremely" for each measure, except use again ("not at all" and "definitely"). The ratings of liking, disliking (reverse-scored), and willingness to use again represent related but non-redundant measures of appeal. Thus, an appeal composite score will be based on the mean of these 3 ratings per prior work. Sensory ratings will be analyze separately per previous factor analyses of ratings from EC appeal studies indicating that appeal items shared a common factor, whereas sensory attributes loaded onto distinct item-specific factors.
Abuse and Dual Use Liability: All items will be adapted for ONP language (i.e., replace vaping/smoking with ONP descriptors).
Outcomes: Four measures will be derived from each task condition: Omax (the maximum total expenditure on the substance), Pmax (the price at which expenditure was highest), "intensity" (consumption at $0), and demand elasticity (a derived measure indicating the steepness with which demand drops as a function of price). Elasticity will be estimated by fitting the demand function logQ = logQ0 + k(e-aPs - 1) where Q0 is the quantity "purchased" at $0, Ps is price if demand did not change from Q0, k is a constant across participants based on best fit to average consumption, and a is an individualized fit-parameter capturing sensitivity to price (elasticity). Since intensity, Omax, and elasticity were observed to be most predictive of nicotine use and dependence in a recent meta-analysis, these will be considered the primary three indices of demand.
Dual use liability: Dual Use Liability Questionnaire (DULQ). Participants are instructed to consider times in which they want to vape but are somewhere that they don't feel they can," "To what degree is the [ONP [participant] used today] an appealing alternative to use during those periods?", and "How willing would [participant] be to try [the ONP] in a situation when [participant] couldn't vape?" (a mean score of 0-7 'not at all' to 'frequently' is computed). The ONP purchase task unconstrained vs. constrained difference. Omax , Pmax , intensity, and demand elasticity will be subtracted from the respective values of the constrained variant to provide an index of dual use reward value.
Naturalistic monitoring period: Naturalistic use of provided ONPs (30 pieces/participant; ~4 pieces available/day) over the 7 days will be conducted following each Abuse Liability Session, with a brief daily survey asking how many pieces they used that day and how many pieces they have left by counting, and whether or not they used at a vape free location indoors or because they wanted to conceal nicotine use due to social concerns. Overall self-administration is assessed by the total number of pieces/pouches used (range: 0-30). Dual use self-administration. the number of days out of the week in which they reported using the ONP in a time that they felt vaping was constrained due to social concerns or indoor restrictions (0-7).
Data Analysis Plan Data analyses will be carried out by the Center's Data Processing and Analysis Core (DPAC). The main research questions from the three Aims in the proposed study have the same structure for data analysis. Prior to primary analyses, the investigators will examine whether baseline characteristics (e.g., nicotine dependence severity, demographics) differ between the four study groups. Any sample characteristics that do differ significantly between randomized groups will be included in statistical models of study outcomes. All relevant outcome variables will be first examined with exploratory/descriptive statistical analyses that focus on describing and understanding patterns and distributions for all relevant measures (e.g., appeal ratings, desire to use again).
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Low Nicotine Gum | Active Comparator | Participants in this arm will only use Lucy brand 2mg nicotine gum |
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| High Nicotine Gum | Active Comparator | Participants in this arm will only use Lucy brand 6mg nicotine gum |
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| Low Nicotine Pouch | Active Comparator | Participants in this arm will only use ON! brand 2mg nicotine pouches |
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| High Nicotine Pouch | Active Comparator | Participants in this arm will only use ON! brand 6mg nicotine pouches |
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| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Flavor | Other | The study will compare sweet vs. cool flavors |
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| Measure | Description | Time Frame |
|---|---|---|
| Product appeal ratings | Participants will rate the sensory appeal of products and their motivation to use the products | immediately after the intervention |
| Product consumption | Participants will have periods in which ad lib use of the product ("use as much or as little as you like") and the total used will be recorded | immediately after the intervention |
| Measure | Description | Time Frame |
|---|---|---|
| Behavioral economic measures related to abuse liability | Participants will complete a purchase task that is directed at assessing valuation in the context in which alternative sources of nicotine are present, as well as when alternative sources are not present | immediately after the intervention |
| ad lib use at home |
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Inclusion Criteria:
Exclusion Criteria:
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| Name | Role | Phone | Extension | |
|---|---|---|---|---|
| John R Monterosso, PhD | Contact | 3107099322 | johnrmon@usc.edu |
| Name | Affiliation | Role |
|---|---|---|
| John R Monterosso, PhD | University of Southern California | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| University of Southern California | Recruiting | Los Angeles | California | 90089 | United States |
| PubMed Identifier | Type | Citation | Retractions |
|---|---|---|---|
| 35142832 | Background | Ali FRM, Vallone D, Seaman EL, Cordova J, Diaz MC, Tynan MA, Trivers KF, King BA. Evaluation of Statewide Restrictions on Flavored e-Cigarette Sales in the US From 2014 to 2020. JAMA Netw Open. 2022 Feb 1;5(2):e2147813. doi: 10.1001/jamanetworkopen.2021.47813. | |
| 28094133 | Background | Buchting FO, Emory KT, Scout, Kim Y, Fagan P, Vera LE, Emery S. Transgender Use of Cigarettes, Cigars, and E-Cigarettes in a National Study. Am J Prev Med. 2017 Jul;53(1):e1-e7. doi: 10.1016/j.amepre.2016.11.022. Epub 2017 Jan 13. |
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This study is part of the USC Tobacco Center of Regulatory Science (TCORS). We will approach data sharing in two ways: 1) USC TCORS website will include a listing of all data sets and associated data dictionaries; and 2) a formal policy will be developed for collaborative data sharing with investigators from other TCORS or other research entities. USC TCORS will provide ongoing documentation of data sets so that potential collaborators can identify opportunities to engage with the USC team and it will describe NIH policies related to collaboration and data sharing with other academics and the community. After projects have been completed and data analyzed and reported, targeting one year after completion of data collection, we will make de-identified data available generally. We will incorporate appropriate language about provision of data access into our consent processes. We will make available data codebooks, survey platforms and experimental protocols.
Data will be made available within a target of 1 year after study completion
To be determined
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| ID | Term |
|---|---|
| D014029 | Tobacco Use Disorder |
| ID | Term |
|---|---|
| D019966 | Substance-Related Disorders |
| D064419 | Chemically-Induced Disorders |
| D001523 | Mental Disorders |
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| ID | Term |
|---|---|
| D005421 | Flavoring Agents |
| ID | Term |
|---|---|
| D010592 | Pharmaceutic Aids |
| D004364 | Pharmaceutical Preparations |
| D005503 | Food Additives |
| D000074385 | Food Ingredients |
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| Nicotine concentration | Other | The study will compare low vs. high strength Oral Nicotine Products |
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participants will also receive 30 ONPs that they are free to consume during a 7 day period, with use reported each morning for the previous day |
| 7 days after each abuse liability session |
| University of Southern California | Recruiting | Los Angeles | California | 90089 | United States |
|
| 31205426 | Background | Wheldon CW, Wiseman KP. Tobacco Use Among Transgender and Gender Non-conforming Adults in the United States. Tob Use Insights. 2019 May 23;12:1179173X19849419. doi: 10.1177/1179173X19849419. eCollection 2019. |
| 32319528 | Background | Lunell E, Fagerstrom K, Hughes J, Pendrill R. Pharmacokinetic Comparison of a Novel Non-tobacco-Based Nicotine Pouch (ZYN) With Conventional, Tobacco-Based Swedish Snus and American Moist Snuff. Nicotine Tob Res. 2020 Oct 8;22(10):1757-1763. doi: 10.1093/ntr/ntaa068. |
| 31434028 | Background | Leventhal AM, Goldenson NI, Barrington-Trimis JL, Pang RD, Kirkpatrick MG. Effects of non-tobacco flavors and nicotine on e-cigarette product appeal among young adult never, former, and current smokers. Drug Alcohol Depend. 2019 Oct 1;203:99-106. doi: 10.1016/j.drugalcdep.2019.05.020. Epub 2019 Aug 1. |
| 31453046 | Background | Goldenson NI, Leventhal AM, Simpson KA, Barrington-Trimis JL. A Review of the Use and Appeal of Flavored Electronic Cigarettes. Curr Addict Rep. 2019 Jun;6(2):98-113. doi: 10.1007/s40429-019-00244-4. Epub 2019 May 17. |
| 31852818 | Background | Leventhal A, Cho J, Barrington-Trimis J, Pang R, Schiff S, Kirkpatrick M. Sensory attributes of e-cigarette flavours and nicotine as mediators of interproduct differences in appeal among young adults. Tob Control. 2020 Nov;29(6):679-686. doi: 10.1136/tobaccocontrol-2019-055172. Epub 2019 Dec 18. |
| 12175452 | Background | Houtsmuller EJ, Fant RV, Eissenberg TE, Henningfield JE, Stitzer ML. Flavor improvement does not increase abuse liability of nicotine chewing gum. Pharmacol Biochem Behav. 2002 Jun;72(3):559-68. doi: 10.1016/s0091-3057(02)00723-2. |
| 30115508 | Background | King JL, Reboussin D, Cornacchione Ross J, Wiseman KD, Wagoner KG, Sutfin EL. Polytobacco Use Among a Nationally Representative Sample of Adolescent and Young Adult E-Cigarette Users. J Adolesc Health. 2018 Oct;63(4):407-412. doi: 10.1016/j.jadohealth.2018.04.010. Epub 2018 Aug 13. |
| 33798918 | Background | Tackett AP, Hebert ET, Smith CE, Wallace SW, Barrington-Trimis JL, Norris JE, Lechner WV, Stevens EM, Wagener TL. Youth use of e-cigarettes: Does dependence vary by device type? Addict Behav. 2021 Aug;119:106918. doi: 10.1016/j.addbeh.2021.106918. Epub 2021 Mar 23. |
| 30197032 | Background | Morean ME, Krishnan-Sarin S, Sussman S, Foulds J, Fishbein H, Grana R, Halpern-Felsher B, Kim H, Weaver SR, O'Malley SS. Development and psychometric validation of a novel measure of sensory expectancies associated with E-cigarette use. Addict Behav. 2019 Apr;91:208-215. doi: 10.1016/j.addbeh.2018.08.031. Epub 2018 Aug 31. |
| 11260806 | Background | Cox LS, Tiffany ST, Christen AG. Evaluation of the brief questionnaire of smoking urges (QSU-brief) in laboratory and clinical settings. Nicotine Tob Res. 2001 Feb;3(1):7-16. doi: 10.1080/14622200020032051. |
| 32267947 | Background | Cassidy RN, Long V, Tidey JW, Colby SM. Validation of an E-cigarette Purchase Task in Advanced Generation Device Users. Nicotine Tob Res. 2020 Oct 8;22(10):1851-1859. doi: 10.1093/ntr/ntaa060. |
| 18925387 | Background | Mackillop J, Murphy JG, Tidey JW, Kahler CW, Ray LA, Bickel WK. Latent structure of facets of alcohol reinforcement from a behavioral economic demand curve. Psychopharmacology (Berl). 2009 Mar;203(1):33-40. doi: 10.1007/s00213-008-1367-5. Epub 2008 Oct 17. |
| 18211190 | Background | Hursh SR, Silberberg A. Economic demand and essential value. Psychol Rev. 2008 Jan;115(1):186-98. doi: 10.1037/0033-295X.115.1.186. |
| 31313403 | Background | Gonzalez-Roz A, Jackson J, Murphy C, Rohsenow DJ, MacKillop J. Behavioral economic tobacco demand in relation to cigarette consumption and nicotine dependence: a meta-analysis of cross-sectional relationships. Addiction. 2019 Nov;114(11):1926-1940. doi: 10.1111/add.14736. Epub 2019 Aug 18. |
| 42303314 | Derived | Peraza N, Thakur RS, Jabba SV, Aguilera JA, Martines PW, Brinkman MC, Jordt SE, El-Hellani A, Monterosso J, Tackett AP. Preflavour and postflavour ban oral nicotine pouches: a chemical, sensory and young adult appeal analysis. Tob Control. 2026 Jun 15:tc-2025-059940. doi: 10.1136/tc-2025-059940. Online ahead of print. |
| D020313 |
| Specialty Uses of Chemicals |
| D020164 | Chemical Actions and Uses |
| D005502 | Food |
| D000066888 | Diet, Food, and Nutrition |
| D010829 | Physiological Phenomena |
| D019602 | Food and Beverages |