This study will test the effects of a brief, individually tailored intervention aiming to increase initiation of comprehensive behavioral weight loss treatment on weight.

Inclusion Criteria:

• Age 18 or older
• Body Mass Index (BMI) ≥ 30 kg/m2 based on self-report body weight and height, or BMI ≥ 27-29.9 kg/m2 with a weight related comorbidity of hypertension, type 2 diabetes, pre-diabetes, dyslipidemia, or obstructive sleep apnea, gastroesophageal reflux disease, or coronary artery disease.
• Self-report weight ≤ 375 lbs (the maximum weight that BodyTrace scales can accurately detect is 397 lbs, thus 375 lbs provides a buffer to allow detection of at least 20 lbs weight gain).
• Has a desire to weigh less
• Has valid email address in Electronic Health Record
• Has an appointment scheduled with enrolled PCP about 21-28 days after electronic data pull
• Speaks and reads English
• Has either WiFi internet access at home or a phone or tablet with a data plan.

Exclusion criteria

• Currently enrolled in evidence-based comprehensive weight loss treatment
• Pregnant or planning to become pregnant in the next 6 months
• Currently breastfeeding (or pumping breastmilk) more than 3 times per day.
• Currently undergoing treatment for cancer
• Had cardiovascular event in the past 60 days
• Severe depression symptoms on PHQ-8 (total score ≥20)
• Inpatient psychiatric treatment in the past 6 months
• Eating disorder in past 5 years
• Congestive heart failure resulting in recent (past 6 months) hospitalization or contributing to difficulty breathing or difficulty doing daily activities.
• Dementia diagnosis
• Bariatric surgery in the past year or currently undergoing evaluation for bariatric surgery
• Currently taking doctor-prescribed medication for weight loss
• Inability to stand on body weight scale independently
• Impaired hearing
• Unable to read content on websites without assistance

De-identified individual data will be shared with other researchers. Researchers may need to complete a data use authorization agreement.

Data will be available within one year of study completion and remain available indefinitely.

Access will be granted to researchers for any scientific purpose, including verifying/replicating analyses or conducting additional analyses, or

Investigators (with exception of statistician) will be masked to study condition. Outcome assessors and all staff engaging directly with participants will be masked to study condition, except those staff who are sending intervention content.