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| Name | Class |
|---|---|
| Public Health England | OTHER_GOV |
| Department of Health and Social Care, UK | OTHER |
| NHS England | OTHER_GOV |
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This study is a nationwide randomised controlled trial (RCT) to test the impact of behavioural science-informed text messages notifying patients of their eligibility for the COVID-19 vaccine on vaccination rates.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Control | Active Comparator | Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Please book yours now at [LINK] or by calling 119." |
|
| Simple | Experimental | Received the text message "You can now book your free NHS Covid-19 vaccine. Please book yours now at [LINK] or by calling 119." |
|
| Reserved | Experimental | Received the text message "Your free NHS Covid-19 vaccine is waiting for you. Please book yours now at [LINK] or by calling 119." |
|
| Top of queue | Experimental | Received the text message "You've reached the top of the queue and are a priority for getting a free NHS Covid-19 vaccine. Please book yours now at [LINK] or by calling 119." |
|
| Join the millions | Experimental | Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Join the millions who have already had theirs. Please book yours now at [LINK] or by calling 119." |
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Behavioural science-informed text messages | Behavioral | Behaviourally-informed content in vaccination eligibility reminder text messages |
|
| Measure | Description | Time Frame |
|---|---|---|
| Booking rate within 72 hours | The proportion of first dose vaccination appointments booked through the NHS National Booking System within 72 hours (inclusive) of the text message being sent | 72 hours |
| Measure | Description | Time Frame |
|---|---|---|
| Vaccination rate within 14 days | The proportion of first dose vaccinations received within 14 days (inclusive) of the text message being sent | 14 days |
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Inclusion Criteria:
Exclusion Criteria:
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| Name | Affiliation | Role |
|---|---|---|
| Hannah Behrendt, PhD | The Behavioural Insights Team | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| NHS England | London | SE1 8UG | United Kingdom |
All data requests should be submitted to NHS England and NHS Improvement (the data controller) for consideration. Access to the raw anonymised data may be granted for non-commercial research at the discretion of NHS England and NHS Improvement. Further information can be obtained from the corresponding author at hannah.behrendt@bi.team.
Custom code that supports the findings of this study is available from the corresponding author upon request.
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| ID | Term |
|---|---|
| D000088823 | Vaccination Hesitancy |
| D000086382 | COVID-19 |
| ID | Term |
|---|---|
| D000072758 | Vaccination Refusal |
| D016312 | Treatment Refusal |
| D000074822 | Treatment Adherence and Compliance |
| D015438 | Health Behavior |
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|
| Convenience | Experimental | Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Choose a time and place that suits you. Please book yours now at [LINK] or by calling 119." |
|
| Protection against virus | Experimental | Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Getting vaccinated is the best protection against coronavirus. Please book yours now at [LINK] or by calling 119." |
|
| Protect you and those close to you | Experimental | Received the text message "You are now eligible for your free NHS Covid-19 vaccine. Getting the vaccine is the best way to protect yourself and those close to you against coronavirus. Please book yours now at [LINK] or by calling 119." |
|
| Control | Behavioral | Control vaccination eligibility reminder text message |
|
| D001519 | Behavior |
| D011024 | Pneumonia, Viral |
| D011014 | Pneumonia |
| D012141 | Respiratory Tract Infections |
| D007239 | Infections |
| D014777 | Virus Diseases |
| D018352 | Coronavirus Infections |
| D003333 | Coronaviridae Infections |
| D030341 | Nidovirales Infections |
| D012327 | RNA Virus Infections |
| D008171 | Lung Diseases |
| D012140 | Respiratory Tract Diseases |