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This study assess the ways in which e-cigarette product characteristics, such as marketing strategies, impact user experience to inform potential regulations.
There are three primary objectives to the study: (1) Determine which dimensions of e-cigarette product diversity differentially affect product appeal in the overall population of tobacco product users as well as affect product appeal across young adult e-cigarette users and middle-age/older adult smokers; (2) Determine which dimensions of e-cigarette product diversity differentially affect product appeal in the overall population of tobacco product users as well as affect abuse liability in young adult e-cigarette users and the ability to resist smoking in adult smokers; (3) Determine the affect of product characteristics on e-cigarette nicotine delivery profile.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| E-cigarette e-liquid 1 | Experimental |
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| E-cigarette e-liquid 2 | Experimental |
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| E-cigarette e-liquid 3 | Experimental |
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| E-cigarette e-liquid 4 | Experimental |
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| E-cigarette e-liquid 5 | Experimental |
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| E-cigarette e-liquid 6 | Experimental |
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| E-cigarette e-liquid 7 |
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Control Marketing Strategies | Other | Participants will self-administer experimenter-provided e-cigarettes |
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| Measure | Description | Time Frame |
|---|---|---|
| Subjective Appeal Rating Measure | This self-report measures of subjective product appeal will be completed following e-cigarette self-administration and review of marketing strategies. Scores can range from 0 to 100 for the appeal rating, with lower scores representing lower levels of appeal and higher scores representing higher levels of appeal. | 1 hour |
| Sensory Attributes | Self-report measures of product sensory attributes will be completed following e-cigarette self-administration and review of marketing strategies. Scores can range from 0 to 100 for the sensory attribute rating, with lower scores representing lower levels of liking the sensory attribute and higher scores representing greater liking of the sensory attribute. | 1 hour |
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Inclusion Criteria:
Vapers/E-cigarette Users
Cigarette Smokers
- Regular use of cigarettes containing nicotine
Exclusion Criteria:
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| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| University of Southern California | Los Angeles | California | 90033 | United States |
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| ID | Term |
|---|---|
| D000072137 | Vaping |
| D000073865 | Cigarette Smoking |
| ID | Term |
|---|---|
| D012907 | Smoking |
| D001519 | Behavior |
| D000073869 | Tobacco Smoking |
| D064424 | Tobacco Use |
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Participants will be randomly assigned to use a varying number of e-liquids with differing marketing strategies.
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| Experimental |
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| E-cigarette e-liquid 8 | Experimental |
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| E-cigarette e-liquid 9 | Experimental |
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| E-cigarette e-liquid 10 | Experimental |
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| E-cigarette e-liquid 11 | Experimental |
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| E-cigarette e-liquid 12 | Experimental |
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| E-cigarette e-liquid 13 | Experimental |
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| E-cigarette e-liquid 14 | Experimental |
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| E-cigarette e-liquid 15 | Experimental |
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| E-cigarette e-liquid 16 | Experimental |
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| E-cigarette e-liquid 17 | Experimental |
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| E-cigarette e-liquid 18 | Experimental |
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| E-cigarette e-liquid 19 | Experimental |
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| E-cigarette e-liquid 20 | Experimental |
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| Experimental Marketing Strategies | Other | Participants will self-administer experimenter-provided e-cigarettes |
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