Heads up Messages to Increase Call Pick-up Rates

Evaluating the Impact of 'Heads up' Messages on Call Pick-up Rates

The study aims to investigate whether notifying health insurance members about an upcoming call can increase their pick-up rates. The study will randomize participants into three groups: control group (no message), treatment group 1 (message variation 1), and treatment group 2 (message variation 2). The primary outcome of interest is the call pick-up rate, and the study will also examine the message opt-out rates for the two different messages.

Inclusion Criteria:

• The study will include members enrolled in the health insurers' Relay Texting system due to receive an outreach call during the study timeframe.
• Enrollment in the study will end when we meet our enrollment target (N=2000)