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Background: Rabies is a fatal disease that can be avoided by treating animal bites promptly. Hence, post-exposure prophylaxis is critical. As a result, the National Rabies Control Program was approved under the 12th five-year plan in India. One of its strategies is to engage in Information, Education and Communication activities. Social media provides an opportunity for the quick and easy dissemination of research but is constrained by a lack of peer review and the risk of misinterpretation. The efficacy of a novel social media-based knowledge dissemination strategy for rabies prevention was tested in this study.
Methods: An experimental study design was followed, wherein 144 preclinical medical students of Maulana Azad Medical College, Delhi, India were included in each control and test group. The test group was administered the intervention, which exposed the participants to health education material via social media across a span of 30 days. Participants' knowledge, attitude and practices were observed before and after the study duration.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Control Group | No Intervention | The participants in this study arm were administered no intervention. | |
| Test Group | Experimental | The participants in this arm were administered the following intervention: The test group was administered the rabies IEC material available on the National Center for Disease Control (NCDC) website (https://ncdc.gov.in/index1.php?page=1\&ipp=All\&lang=1\&level=2\&sublinkid=502\&lid=428) in English and Hindi languages using a WhatsApp broadcast every 3 days for 30 days, in a cyclical manner. This material includes brochures, posters, short films, and informative documents designed to educate the general public about rabies prevention and post-exposure prophylaxis practices. Text messages, encouraging the participants to go through the material, were also a part of this intervention. |
|
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Rabies Information Education and Communication Material | Other | The test group was administered the rabies IEC material available on the National Center for Disease Control (NCDC) website (https://ncdc.gov.in/index1.php?page=1\&ipp=All\&lang=1\&level=2\&sublinkid=502\&lid=428) in English and Hindi languages using a WhatsApp broadcast every 3 days for 30 days, in a cyclical manner. This material includes brochures, posters, short films, and informative documents designed to educate the general public about rabies prevention and post-exposure prophylaxis practices. Text messages, encouraging the participants to go through the material, were also a part of this intervention. |
| Measure | Description | Time Frame |
|---|---|---|
| To measure the impact of a social media-based dissemination strategy on information dissemination and retention for rabies IEC material among preclinical medical students | The responses obtained through a KAP questionnaire were entered into an MS Excel file and analyzed using SPSS version 24. The responses were scored +1 for the correct answer, -1 for the incorrect answer, and 0 for the "Don't know" answer. Aggregated scores were categorized using Bloom's cut-off points for each of the 3 sections (knowledge, attitude, and practices): "good", if the score was between 80 and 100%, "moderate" if the score was between 60 and 79%, and "poor" if the score was less than 60%. Means and percentages of responses were calculated for both test and control groups, before and after the intervention. The changes in responses for both groups were measured and compared. | 2 months |
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Inclusion Criteria:
Exclusion Criteria:
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| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| Maulana Azad Medical College | Delhi | 110002 | India |
| PubMed Identifier | Type | Citation | Retractions |
|---|---|---|---|
| 29116846 | Result | Breland JY, Quintiliani LM, Schneider KL, May CN, Pagoto S. Social Media as a Tool to Increase the Impact of Public Health Research. Am J Public Health. 2017 Dec;107(12):1890-1891. doi: 10.2105/AJPH.2017.304098. No abstract available. | |
| 33847527 | Result | Aichner T, Grunfelder M, Maurer O, Jegeni D. Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019. Cyberpsychol Behav Soc Netw. 2021 Apr;24(4):215-222. doi: 10.1089/cyber.2020.0134. Epub 2020 Oct 13. |
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| 33024152 | Result | Cinelli M, Quattrociocchi W, Galeazzi A, Valensise CM, Brugnoli E, Schmidt AL, Zola P, Zollo F, Scala A. The COVID-19 social media infodemic. Sci Rep. 2020 Oct 6;10(1):16598. doi: 10.1038/s41598-020-73510-5. |
| 30574495 | Result | Dijkstra S, Kok G, Ledford JG, Sandalova E, Stevelink R. Possibilities and Pitfalls of Social Media for Translational Medicine. Front Med (Lausanne). 2018 Dec 6;5:345. doi: 10.3389/fmed.2018.00345. eCollection 2018. |
| 32732723 | Result | Gatewood J, Monks SL, Singletary CR, Vidrascu E, Moore JB. Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research. J Public Health Manag Pract. 2020 Sep/Oct;26(5):489-492. doi: 10.1097/PHH.0000000000001096. |
| 20945113 | Result | Greene JA, Choudhry NK, Kilabuk E, Shrank WH. Online social networking by patients with diabetes: a qualitative evaluation of communication with Facebook. J Gen Intern Med. 2011 Mar;26(3):287-92. doi: 10.1007/s11606-010-1526-3. Epub 2010 Oct 13. |
| 22211130 | Result | Rajagopalan MS, Khanna VK, Leiter Y, Stott M, Showalter TN, Dicker AP, Lawrence YR. Patient-oriented cancer information on the internet: a comparison of wikipedia and a professionally maintained database. J Oncol Pract. 2011 Sep;7(5):319-23. doi: 10.1200/JOP.2010.000209. Epub 2011 Aug 4. |
| 32943430 | Result | Eljiz K, Greenfield D, Hogden A, Taylor R, Siddiqui N, Agaliotis M, Milosavljevic M. Improving knowledge translation for increased engagement and impact in healthcare. BMJ Open Qual. 2020 Sep;9(3):e000983. doi: 10.1136/bmjoq-2020-000983. |
| ID | Term |
|---|---|
| D011818 | Rabies |
| D006266 | Health Education |
| ID | Term |
|---|---|
| D018353 | Rhabdoviridae Infections |
| D018701 | Mononegavirales Infections |
| D012327 | RNA Virus Infections |
| D014777 | Virus Diseases |
| D007239 | Infections |
| D000099060 | Adherence Interventions |
| D055118 | Medication Adherence |
| D010349 | Patient Compliance |
| D010342 | Patient Acceptance of Health Care |
| D000074822 | Treatment Adherence and Compliance |
| D015438 | Health Behavior |
| D001519 | Behavior |
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