| Primary | Very Low Nicotine Content (VLNC) Misperception | Measured by a 3 item scale. Very low nicotine content (VLNC) Misperception measured with 3 questions, the final VLNC misperception score is a mean of the response to the 3 questions, on a scale of 1 to 5, where 1 indicates a perception that VLNC are much more harmful than other cigarettes, and 5 indicates a perception that VLNC are much less harmful than other cigarettes, and 3 is a perception that VLNC are as harmful as other cigarettes. | | Posted | | Mean | Standard Deviation | score on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. | | OG003 | Control Messages About Littering | Control messages about littering: Participants in this arm will receive 3 control messages about littering during the survey data collection. |
| | Units | Counts |
|---|
| Participants | - OG000262
- OG001261
- OG002263
- OG003
|
| | Title | Denominators | Categories |
|---|
| | | Title | Measurements |
|---|
| - OG0003.12± 0.56
- OG0013.04± 0.61
- OG0023.04± 0.54
- OG003
|
|
| |
| Secondary | Quit Intentions | Measured by a 3 item scale. Quit intention measured with 3 questions, the final quit intention score is a mean of the response to the 3 questions, on a scale of 1 to 5, where 1 indicates low intention to quit smoking, and 5 indicates a high intention to quit. | Overall number of participants analyzed is the number of participants in each condition that responded to all 3 questions for the outcome measure. | Posted | | Mean | Standard Deviation | score on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. |
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| Other Pre-specified | Perceived Message Effectiveness | Measured by a 3 item scale after each message, 9 items total. Perceived message effectiveness measured with 3 questions per message. The final perceived message effectiveness score is a mean of the response to the 3 questions, on a scale of 1 to 5, where 1 indicates low perceived message effectiveness, and 5 indicates high perceived message effectiveness. | Overall number of participants analyzed is the number of participants in each condition that responded to all 9 questions for the outcome measure | Posted | | Mean | Standard Deviation | score on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. |
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| Other Pre-specified | Perceived Understandability | Perceived Understandability is measured with 1 question on a scale of 1 to 5: "How easy was it to understand the three black and white messages we showed you earlier?", where 1 = "Not at all", 5 = "Very", and 3 = "Somewhat" | Overall number of participants analyzed is the number of participants in each condition that responded to the outcome measure | Posted | | Mean | Standard Deviation | units on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. |
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| Other Pre-specified | Attention | Attention is measured with 1 question on a scale of 1 to 5: "How much did the messages grab your attention?", where 1 = "Not at all", 5 = "Very much", and 3 = "Somewhat" | Overall number of participants analyzed is the number of participants in each condition that responded to the outcome measure | Posted | | Mean | Standard Deviation | units on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. | |
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| Other Pre-specified | Negative Affect | Negative affect is measured with 1 question on a scale of 1 to 5: "How much did the messages make you feel scared?", where 1 = "Not at all", 5 = "Very much", and 3 = "Somewhat" | Overall number of participants analyzed is the number of participants in each condition that responded to the outcome measure | Posted | | Mean | Standard Deviation | units on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. | |
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| Other Pre-specified | Cognitive Reactions | Cognitive Reactions are measured with 1 question on a scale of 1 to 5: "How much did the messages make you think about the risk of smoking cigarettes that have 95% less nicotine?", where 1 = "Not at all", 5 = "Very much", and 3 = "Somewhat" | Overall number of participants analyzed is the number of participants in each condition that responded to the outcome measure | Posted | | Mean | Standard Deviation | units on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. |
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| Other Pre-specified | Social Interactions | Social Interactions are measured with 1 question on a scale of 1 to 5: "How much would you talk with other people about the messages?", where 1 = "Not at all", 5 = "Very much", and 3 = "Somewhat" | Overall number of participants analyzed is the number of participants in each condition that responded to the outcome measure | Posted | | Mean | Standard Deviation | units on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. |
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| Other Pre-specified | Reactance | Reactance is measured with 1 question on a scale of 1 to 5: "How much do you feel that the messages are trying to manipulate you?", where 1 = "Not at all", 5 = "Very much", and 3 = "Somewhat" | Overall number of participants analyzed is the number of participants in each condition that responded to the outcome measure | Posted | | Mean | Standard Deviation | units on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. | |
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| Other Pre-specified | Interest in Other Nicotine Products | Measured by a 3 item scale. Interest in other nicotine products with 3 questions, the final score is a mean of the response to the 3 questions, on a scale of 1 to 5, where 1 indicates low interest in other nicotine products, and 5 indicates a high interest in other nicotine products. | Overall number of participants analyzed is the number of participants in each condition that responded to all 3 questions for the outcome measure | Posted | | Mean | Standard Deviation | score on a scale | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 | Myth-refuting Messages About the Harm of VLNC | Myth-refuting messages about the harm of VLNC: Participants in this arm will receive 3 myth-refuting messages messages about the harm of VLNC during the survey data collection. |
|
| Primary | Percentage of Participants With Very Low Nicotine Content (VLNC) Misperception About Harm (Dichotomized) | Very low nicotine content (VLNC) Misperception of Harm was measured with 1 question, on a scale of 1 to 5, where 1 indicates a perception that VLNC are much more harmful than other cigarettes, and 5 indicates a perception that VLNC are much less harmful than other cigarettes, and 3 is a perception that VLNC are as harmful as other cigarettes. The results were dichotomized to indicate the percentage of people who hold the misperception. Specifically, responses of "much less likely" (5) or "less likely" (4) were recoded as 1 (having the misperception), and responses of "Much more likely" (1), "More likely" (2), or "As likely" (3) were recoded as 0 (not having the misperception). | | Posted | | Number | 95% Confidence Interval | percentage of participants | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | | OG002 |
|
| Primary | Percentage of Participants With Very Low Nicotine Content (VLNC) Misperception About Cancer (Dichotomized) | Very low nicotine content (VLNC) Misperception of Risk of Cancer was measured with 1 question, on a scale of 1 to 5, where 1 indicates a perception that VLNC are much more likely to cause cancer than other cigarettes, and 5 indicates a perception that VLNC are much less likely to cause cancer than other cigarettes, and 3 is a perception that VLNC are as likely to cause cancer as other cigarettes. The results were dichotomized to indicate the percentage of people who hold the misperception. Specifically, responses of "much less likely" (5) or "less likely" (4) were recoded as 1 (having the misperception), and responses of "Much more likely" (1), "More likely" (2), or "As likely" (3) were recoded as 0 (not having the misperception). | | Posted | | Number | 95% Confidence Interval | percentage of participants | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | |
|
| Primary | Percentage of Participants With Very Low Nicotine Content (VLNC) Misperception About Death (Dichotomized) | Very low nicotine content (VLNC) Misperception of Risk of Death was measured with 1 question, on a scale of 1 to 5, where 1 indicates a perception that VLNC are much more likely to cause death than other cigarettes, and 5 indicates a perception that VLNC are much less likely to cause death than other cigarettes, and 3 is a perception that VLNC are as likely to cause death as other cigarettes. The results were dichotomized to indicate the percentage of people who hold the misperception. Specifically, responses of "much less likely" (5) or "less likely" (4) were recoded as 1 (having the misperception), and responses of "Much more likely" (1), "More likely" (2), or "As likely" (3) were recoded as 0 (not having the misperception). | | Posted | | Number | 95% Confidence Interval | percentage of participants | | During one day survey | | | | ID | Title | Description |
|---|
| OG000 | Emotion-based Messages About the Harm of VLNC | Emotion-based messages about the harm of VLNC: Participants in this arm will receive 3 emotion-based messages about the harm of VLNC during the survey data collection. | | OG001 | Continued-harm-framed Messages About the Harm of VLNC | Continued-harm-framed messages about the harm of VLNC: Participants in this arm will receive 3 continued-harm-framed messages about the harm of VLNC during the survey data collection. | |
|