Impact of Behavioral Economic Strategies on Low-Income Older Adults' Food Choices in Online Retail Settings

Impact of Behavioral Economic Strategies on Low-Income Older Adults' Food Choices in Online Retail Settings

The specific aims of this proposal are to 1) develop the components of a behavioral economics strategy (i.e., healthy bundle defaults) to influence diet behaviors; 2) characterize the online grocery shopping behaviors and attitudes of low-income adults nationally; and 3) examine the extent to which "healthy bundles defaults" and other behavioral economic strategies increase fruit and vegetable purchases among low-income adults in an online randomized controlled experiment.

Inclusion Criteria:

• aged 18-99 years
• ability to read and speak English
• have ever received SNAP benefits
• live with fewer than 5 people
• access to a personal computer, laptop, tablet, or mobile phone.

Exclusion Criteria:

• aged <18 years or >99 years
• lack the ability to read and speak English
• have never received SNAP benefits
• live with 5 or more people
• do not have access to a personal computer, laptop, tablet, or mobile phone