Examining Perceptions of the 24-Hr Movement Guidelines

Examining Perceptions and Brand Approaches for the Canadian 24-Hour Movement Guidelines for Adults

The main objective of the proposed research is to experimentally test and inform the most effective brand attributes that is to be featured in the forthcoming Canadian 24-Hour Movement Guidelines for Adults. Specifically, there are two main objectives. The first objective is to determine the most preferred tagline associated with the new Guidelines among a sample of Canadian adults. The second objective is to experimentally test if this new attribute fosters stronger perceptions of self-efficacy among an adult sample, when compared to previous threshold-based approaches.

Inclusion Criteria:

• between 18-64 years
• Canadian

Exclusion Criteria:

• cannot read/write in English
• already self-reported meeting Guideline recommendations for all three behaviours (physical activity, sedentary behaviour, and sleep)
• self-reported medical condition and/or sleep condition that would prevent individual from meeting the Guideline recommendations