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The current study is designed to find the effect of mukbang on dieters. Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the investigators proposed the hypothesis that mukbang could increase people's satiation level and decrease their desire to eat. To test this hypothesis, one randomized controlled study was conducted and female participants were randomly selected to watch either a mukbang or a non-food related video. Their desire to eat were reported and measured after the video.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| watch mukbang | Experimental | participants are assigned to watch a dim sum mukbang by a famous host, Peggie Neo (https://youtu.be/2dRf535eAPK, accessed: 2018-9-12) |
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| watch non-food content video | Placebo Comparator | participants are assigned to watch the Big Bang Theory, The Euclid Alternative ( https://youtu.be/V8kUL9owk6Q, accessed: 2018-9-12). |
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| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| watch a mukbang | Other | watch the dim sum mukbang |
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| watch a non-food video |
| Measure | Description | Time Frame |
|---|---|---|
| satiation | participants report their satiation level, on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satisfied. | report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study) |
| disgust | participants report their disgust level, on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust | report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study) |
| desire to eat dim sum | participants report their desire to eat dim sum, on a scale from 0 to 10. 0 means not want to eat dim sum at all, 10 means very want to eat dim sum. | report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study) |
| desire to eat fruits or vegetables | participants report their desire to eat fruits or vegetables, on a scale from 0 to 10. 0 means do not want to eat fruit or vegetable at all, 10 means very want to eat fruit or vegetable. | report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study) |
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Inclusion Criteria:
Exclusion Criteria:
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| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| Cornell University | Ithaca | New York | 14850 | United States |
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The study randomly assigned participants to watch either a mukbang, or a non-food content video. Participants report their attitudes such as satiation and disgust, and report their desire to eat several kinds of foods after watching the assigned video.
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| Other |
watch the Big Bang Theory video |
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