Social Marketing in Prevention Actions

Impact of Social Marketing in Collective Prevention Actions : Case of Fall Prevention Workshop Among Elderly Living in Three French Departments.

Physical Activity (PA) is recognized as the most effective method to prevent falls in the elderly. Yet despite there being a consensus now that Physical Activity (PA) is effective in practice, there remain many obstacles to participation and attendance resulting in Physical Activity (PA) approaches designed to prevent falls actually only benefiting a limited number of elderly subjects. Social marketing has already shown its utility in the construction of prevention programs.

This study uses the social marketing approach to improve a fall prevention program. The intervention territory will receive social marketing campaign while the territory controls will not have a campaign.

The main goal is to improve attendance at our fall prevention program.

Inclusion Criteria:

• People living in the one of the territories of the study
• People without medical contraindications to participate in moderate physical activity
• People who has received information about the study and its rights to its data

Exclusion Criteria:

• People unable to attend workshops
• People already registered for adapted physical activity
• People who refused to participate to the study.