Trial on the Effect of E-cigarette Advertising on Cigarette Perceptions in Adolescents

Does Exposure to Electronic Nicotine Delivery Systems Advertising Affect Positive Smoking Expectancies and Social Normative Beliefs About Smoking?

This research aims to investigate how exposure to advertising for Electronic Nicotine Delivery Systems (commonly called e-cigarettes) may lead to combustible smoking initiation in adolescents.

[3/14/2020]: Study recruitment temporarily halted due to the COVID-19 pandemic

Inclusion Criteria:

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Exclusion Criteria:

• Exclusion criteria will include inadequate English proficiency, and diagnosis of a learning or vision disorder.