Reactions to Warnings on Hookah Ads

Exploring Reactions to Health Warnings on Waterpipe Tobacco Ads

The purpose of this study is to help us better understand what kinds of waterpipe tobacco advertisements appeal to young adults as well as to help evaluate and create health warnings that can be placed on waterpipe tobacco advertisements to inform young adults of the risks associated with smoking hookah tobacco.

Inclusion Criteria:

• Young adults who are susceptible to or who are current tobacco smokers (which is defined as at least once in the past month, and using hookah tobacco on at least a monthly basis).
• Must have Internet access for Phase 1 and Phase 2 and have a Turkprime account.
• English speaker

Exclusion Criteria:

• Anyone who is not susceptible to waterpipe tobacco smoking or is not a current waterpipe tobacco smoker
• Anyone who does not have Internet access or a Turkprime account