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This study evaluates the effectiveness of a multifaceted strategy to increase pre-exposure prophylaxis (PrEP; a medication regimen to reduce HIV risk) uptake among high risk African Americans in Louisville, KY. We will do this by 1) implementing a media campaign to raise awareness about PrEP, 2) providing PrEP education to medical personnel who can prescribe PrEP, and 3) partnering with AIDS service organizations to improve outreach and linkage to PrEP services.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Intervention group | Experimental | All study participants will be exposed to the intervention |
|
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Project Prevent | Behavioral | The Project Prevent intervention entails 1) a media campaign to raise PrEP awareness, 2) geographically targeted education initiatives with medical personnel to increase access to consumers, and 3) programming with AIDS service organizations to improve service delivery around PrEP. |
| Measure | Description | Time Frame |
|---|---|---|
| PrEP uptake | Reported use of PrEP | 12 months |
| Measure | Description | Time Frame |
|---|---|---|
| PrEP intentions | Intention to use PrEP | 12 months |
| PrEP prescription | Prescription of PrEP to eligible individuals by medical personnel |
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Inclusion Criteria:
Exclusion Criteria:
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| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| University of Louisville | Louisville | Kentucky | 40202 | United States |
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| 12 months |