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| Name | Class |
|---|---|
| Schneider Children's Medical Center, Israel | OTHER |
| Interdisciplinary Center Herzliya | OTHER |
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Bing ads designed to encourage people to adopt healthier practices (e.g., stop smoking, become physically active, stop consuming harmful content) are shown using the advertising system, to test which ads are more effective as apparent in the subsequent queries to Bing submitted by users who saw the ads.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Intervention | Experimental | People shown ads with referral to target websites. |
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| Intervention with control websites | Active Comparator | People shown ads with referral to control websites. |
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| Control | No Intervention | People who make target queries, but are not shown the ads. |
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Ads display with target websites | Behavioral | Ads are shown, but users are referred to control websites. |
|
| Measure | Description | Time Frame |
|---|---|---|
| The number of people who increase and the number of people who decrease searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors | Increase or decrease in searches for positive target behaviors post intervention, compared to prior to the intervention, or a similar decrease in negative behaviors. This measure of outcome was previously used in E. Yom-Tov, Muennig & El-Sayed (2016). | Up to 1 month after the intervention |
| Measure | Description | Time Frame |
|---|---|---|
| Clickthrough rates | Clickthrough rates on each ad | During the intervention itself and up to 1 minute after the intervention (advertisement display). |
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Inclusion Criteria:
Exclusion Criteria:
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| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| Microsoft Research Israel | Herzliya | 46875 | Israel |
| PubMed Identifier | Type | Citation | Retractions |
|---|---|---|---|
| 29472176 | Derived | Yom-Tov E, Brunstein-Klomek A, Mandel O, Hadas A, Fennig S. Inducing Behavioral Change in Seekers of Pro-Anorexia Content Using Internet Advertisements: Randomized Controlled Trial. JMIR Ment Health. 2018 Feb 22;5(1):e6. doi: 10.2196/mental.8212. |
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No IPDs are to be shared with other researchers.
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| ID | Term |
|---|---|
| D000855 | Anorexia |
| D009765 | Obesity |
| D016540 | Smoking Cessation |
| ID | Term |
|---|---|
| D012817 | Signs and Symptoms, Digestive |
| D012816 | Signs and Symptoms |
| D013568 | Pathological Conditions, Signs and Symptoms |
| D050177 | Overweight |
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| Ads display with control websites | Behavioral | Ads are shown, but users are referred to control websites. |
|
| D044343 | Overnutrition |
| D009748 | Nutrition Disorders |
| D009750 | Nutritional and Metabolic Diseases |
| D001835 | Body Weight |
| D015438 | Health Behavior |
| D001519 | Behavior |