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The purpose of this study is to determine whether a messaging campaign affects the calories ordered for and consumed by children in a quick serve restaurant setting.
ChildObesity180 seeks to develop and implement a messaging campaign informed by evidence-based behavioral theory as well as perspectives from parents, children, and the restaurant industry. The campaign aims to help parents choose healthful options for their children when dining in the quick-serve restaurant setting. Aim 1 is campaign development. Aims 2 and 3 are assessment (i.e., Randomized controlled trial and revenue analysis). Hypotheses are that the messaging campaign will be associated with fewer calories ordered/consumed by children in the quick serve setting; and the campaign will not negatively impact quick serve restaurant revenue.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Intervention | Experimental | Social marketing messaging campaign |
|
| Control | No Intervention | No messaging campaign |
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Social marketing campaign | Behavioral | Messaging campaign designed to help mothers in choosing healthful options when dining out. |
|
| Measure | Description | Time Frame |
|---|---|---|
| kilocalories ordered | Receipt data will be used to determine what items were ordered for the parent and child, and kcals will be calculated using nutrition information from the restaurant and bomb calorimetry. | change from baseline to follow-up 3-5 months later |
| kilocalories consumed | Child plate waste will be collected, weighed and digitally imaged; a subset will be analyzed using bomb calorimetry. | change from baseline to follow-up 3-5 months later |
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Inclusion Criteria:
Exclusion Criteria:
-
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| Name | Affiliation | Role |
|---|---|---|
| Christina D Economos, PhD | Tufts University | Principal Investigator |
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| PubMed Identifier | Type | Citation | Retractions |
|---|---|---|---|
| 35938500 | Derived | Hennessy E, Shonkoff E, Harelick L, Bakun P, Chui K, Roberts S, Folta S, Goldberg J, Economos CD. The impact of a community social marketing campaign on children's meal orders and consumption: main outcomes from a group randomised controlled trial. Public Health Nutr. 2023 Jan;26(1):256-261. doi: 10.1017/S136898002200163X. Epub 2022 Aug 8. |
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| ID | Term |
|---|---|
| D015362 | Child Nutrition Disorders |
| ID | Term |
|---|---|
| D009748 | Nutrition Disorders |
| D009750 | Nutritional and Metabolic Diseases |
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