ChildObesity180 - Social Marketing Campaign to Encourage Healthful Eating in Restaurants for Children

ChildObesity180 - Social Marketing Campaign to Encourage Healthful Eating in Restaurants for Children

The purpose of this study is to determine whether a messaging campaign affects the calories ordered for and consumed by children in a quick serve restaurant setting.

ChildObesity180 seeks to develop and implement a messaging campaign informed by evidence-based behavioral theory as well as perspectives from parents, children, and the restaurant industry. The campaign aims to help parents choose healthful options for their children when dining in the quick-serve restaurant setting. Aim 1 is campaign development. Aims 2 and 3 are assessment (i.e., Randomized controlled trial and revenue analysis). Hypotheses are that the messaging campaign will be associated with fewer calories ordered/consumed by children in the quick serve setting; and the campaign will not negatively impact quick serve restaurant revenue.

Inclusion Criteria:

• Parent or legal guardian of a 4 - 12 year old child (who is present)
• Have not participated in the study before
• <<Intervention community only>> live, work, or frequently travel to community

Exclusion Criteria:

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