The ACTION (Awareness, Care, and Treatment In Obesity management) study aims to identify perceptions, attitudes, behaviours, and potential barriers to effective obesity care across three respondent types: 1) People with Obesity, 2) Healthcare Providers and 3) Employer Representatives in the US. Data is collected via online surveys using a cross-sectional, US-based stratified sample design.

Inclusion Criteria:

• GENERAL POPULATION
• Agrees to AE reporting
• Age at least 18 years
• Lives in the US
• Current BMI at least 30 kg/sqm
• HEALTH CARE PROFESSIONALS
• Agrees to AE reporting
• Physician and board certified or NP/PA
• Facility located in the U.S. and not Vermont
• Spends at least 70% of time in direct patient care
• Seen at least 100 patients in past month
• Seen at least 10 patients in past month needing weight management
• In practice 2-35 years
• Not competitively employed
• Primary Care Providers
• Specialty is FP, IM, GP
• Less than 50% patients seen for obesity
• Obesity Specialists
• Obesity medicine or weight loss specialist or at least 50% of patients seen for obesity
• In practice 2-35 years
• EMPLOYERS
• Age at least 18 years
• Works in the US
• Director, Administrator, CHRO, VP or other title
• Responsible for making or influencing decisions about health insurance or health and wellness programs
• Company employs 500 or more full-time employees
• Believes there is a weight issue at their company
• Not competitively employed

Exclusion Criteria:

- None

According to the Novo Nordisk disclosure commitment on novonordisk-trials.com