The impact of Baby-friendly Hospital Initiative (BFHI) to breastfeeding, breastfeeding counselling and breastfeeding attitudes will be examined in Satakunta Central Hospital, Finland. The baseline measurement will be conducted before the implementation of BFHI in 2017 and second measurement will be conducted in 2019 after the certification process. Both staff members and breastfeeding mothers will be recruited in the study. The main outcomes are the duration of breastfeeding and breastfeeding attitudes.

Inclusion Criteria:

• Staff: All staff members taking care of mothers and/or infants in the hospital.
• Mothers: Mothers who have given birth in the study hospital during the data collection period.

Exclusion Criteria:

• Mothers:

  • who have given birth outside the hospital,
  • whose infant's condition is critical,
  • whose infants are transferred to another unit.