Social and Monetary Incentives for Smoking Cessation at Large Employers

Social and Monetary Incentives for Smoking Cessation at Large Employers

The investigators will conduct a cluster randomized controlled trial of several behavioral interventions for smoking cessation among a sample of employees at large workplaces in the Bangkok metropolitan area. The study aims to test the impacts of different incentive structures for smoking cessation on take-up, effectiveness, and cost-effectiveness. The interventions are designed to elucidate certain principles from the field of behavioral economics.

Inclusion Criteria:

• Current full-time employee of a participating company
• Smoker of 100+ cigarettes during lifetime
• Smoker of 10+ cigarettes per week
• Individual is aged 18+ years old
• Smoker wants to quit within the next 6 months

Exclusion Criteria:

• Expects to leave company within the next 12 months
• Is currently pregnant
• Are unable to provide informed consent