LATCH: Lactation Advice Thru Texting Can Help

LATCH: Lactation Advice Thru Texting Can Help

The purpose of this study is to find out if a two-way texting platform to be used as an adjunct tool for breastfeeding peer counselors can improve breastfeeding behaviors among women enrolled in the WIC program in Connecticut. The hypothesis of the study is that providing additional information and support through text messaging starting in pregnancy and continuing after the birth of the child will increase exclusive breastfeeding rates during the first six months of life.

Inclusion Criteria:

• Pregnant women > 18 years
• Prenatal intention to breastfeed
• Prenatal enrollment < 28 weeks gestation
• Have an unlimited text message cell phone plan
• Knows how to send a text message
• 5th grade literacy level

Exclusion Criteria:

• Lack of fluency in either English or Spanish
• Infant born premature (<37 weeks)
• > 3 days in NICU
• Any major maternal-newborn medical problem affecting breastfeeding
• Birth weight <5lbs