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Unintentional poisonings of children continues to be a major issue in the US. According to a study conducted by Cincinnati Children's Hospital Medical Centers, during the period from 2001-2008, emergency room visits for children less than 5 rose 28% as the result of pharmaceutical products. The authors note, "the problem of pediatric medication poisoning is getting worse, not better."
Child resistant closures have been required on most medications sold in the US since the early 1970s. However, most designs attempt to thwart children through purely physical means (e.g. simultaneous dissimilar motion or opening using sequential tasks). Few, if any designs, have utilized perception and cognition as a way to enhance child resistance.
The investigators propose utilizing visual illusions in spaces distinct from the opening mechanism of prescription packages as a means of enhancing child resistance. In this project, visual illusion images are applied to both vials and wallet blisters in order to attract children's interest and prolong the time before opening.
During Stage I, the investigators will determine if the visual distractor attracts attention when samples are displayed in a storage rack. During Stage II, the investigators will test the effect of visual distractors on child resistance as measured by successful openings and time to open.
Stage I
Objective: to determine if the visual distractor attracts attention when samples are displayed in a storage rack.
Eligibility Criteria
To participate in this study children must:
Outcome Measures Categorical variable (package choice) Continuous variable (time to choice)
Stage II Objective: to test the effect of visual distractors on child resistance as measured by successful openings and time to open.
Eligibility Criteria
To participate in this stage of the study children must:
Outcome Measures Binary (package opened yes/no) Continuous variable (time to open for those successful)
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Prescription packages (vials and blisters) | Experimental | Stage I Prescription vials and wallets (packaging) with three levels of distractor placement (hidden, absent and obvious) will be tested for an effect of placement on selection behavior and time to package selection. Stage II Prescription vials and wallets (packaging) with and without distractors will be tested for an effect on time to open and number of successful openings. |
|
| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Visual distractor | Other |
|
| Measure | Description | Time Frame |
|---|---|---|
| Package selection | Selection of one of three treatments in stage one testing (categorical variable) | Day of experiment- Stage I |
| Time to opening | Time it takes a participant to successfully open a given treatment (continuous variable) | Day of experiment (Stage II) |
| Measure | Description | Time Frame |
|---|---|---|
| Time to selection (continuous variable) | Time it takes participants to select package (continuous variable) | Day of the experiment- Stage I |
| Success/Failure to open | Success or failure in opening by package treatment (binary response variable) |
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Inclusion Criteria:
Exclusion Criteria:
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| Name | Affiliation | Role |
|---|---|---|
| Laura Bix, PhD | School of Packaging, Michigan State University | Principal Investigator |
| Mark Becker, PhD | Cognition and Cognitive Neuroscience Group | Principal Investigator |
| Judith Danovitch, PhD | Knowledge in Development Lab, Psychology | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| Packaging Building | East Lansing | Michigan | 48824 | United States | ||
| LESA Early Childhood Programs |
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| Label | URL |
|---|---|
| Protect and Protect Rx Initiatives | View source |
| Up and Away Campaign (brochures from this campaign will be sent home with children after testing) | View source |
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| ID | Term |
|---|---|
| D001768 | Blister |
| ID | Term |
|---|---|
| D012872 | Skin Diseases, Vesiculobullous |
| D012871 | Skin Diseases |
| D017437 | Skin and Connective Tissue Diseases |
| D020763 | Pathological Conditions, Anatomical |
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| Day of the experiment (Stage II) |
| Howell |
| Michigan |
| 48843 |
| United States |
| Great Lakes Marketing | Toledo | Ohio | 43606 | United States |
| D013568 | Pathological Conditions, Signs and Symptoms |