Vaccine Acceptance in Pregnant Minority Women

Vaccine Acceptance in Pregnant Minority Women

The purpose of study will be to test two vaccine education strategies to learn how they impact flu and pertussis (Tdap) vaccination rates and attitudes regarding vaccination during pregnancy after participating in the intervention. The education strategies will be based on the elaboration likelihood model (ELM). This model is based on experimental psychology and has been previously used to increase breast cancer screening rates. These education strategies will be delivered through routine prenatal care visits to black/African-American women in Atlanta.

Inclusion Criteria:

• Pregnant, expecting delivery between August 31, 2012 and June 30, 2013
• Between the ages of 18-50 years old
• Black/African American

Exclusion Criteria:

• Have received the influenza or Tdap vaccine during the current pregnancy
• Already enrolled in the study