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| ID | Type | Description | Link |
|---|---|---|---|
| R01CA134861-01A1 | U.S. NIH Grant/Contract | View source |
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| Name | Class |
|---|---|
| National Cancer Institute (NCI) | NIH |
| University of Iowa | OTHER |
| Truth Initiative | OTHER |
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The purpose of this study is to determine whether tailored online advertisements will drive young adult smoker's (18 to 26 years old), who are motivated to quit, to use Internet-based cessation treatment.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| No ad exposure | Young adults, who enroll in the cessation program, one month prior to presenting the online advertisements (intervention). | ||
| Ad exposure | Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention). |
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| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Online advertisement | Behavioral | Internet advertisement with messages tailored for young adult smoker's motivated to quit |
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| Measure | Description | Time Frame |
|---|---|---|
| Program Enrollment | Rates of enrollment will be calculated as the proportion of visitors who enroll in treatment (e.g., number of enrollments/number of click-throughs from banner ads). | 1-month intervals over 7 months |
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Inclusion Criteria:
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Young adult Internet users
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| Name | Affiliation | Role |
|---|---|---|
| Robin J Mermelstein, PhD | University of Illinois at Chicago | Principal Investigator |
| Susan J Curry, PhD | University of Iowa | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| Institute for Health Reseach and Policy, UIC | Chicago | Illinois | 60608 | United States |
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All recruitment took place online. A "No ad exposure" group was generated from program registrants, during a 4-week period (05/07/2012 - 06/03/2012) prior to the intervention.
Recruitment for the "Ad exposure" intervention group took place during three 4-week periods: 06/04/2012 - 07/01/2012, 07/30/2012 - 08/26/2012, 09/24/2012 - 10/21/2012.
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| ID | Title | Description |
|---|---|---|
| FG000 | Ad Exposure | Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention). Online advertisement : Internet advertisement with messages tailored for young adult smoker's motivated to quit |
| FG001 | No Ad Exposure | Young adults, who registered for the cessation program, after arriving at the program site though established means (e.g., search engine results), one month prior to presenting the tailored online advertisements (intervention). |
| Title | Milestones | Reasons Not Completed | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Overall Study |
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| ID | Title | Description |
|---|---|---|
| BG000 | Ad Exposure | Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention). Online advertisement : Internet advertisement with messages tailored for young adult smoker's motivated to quit |
| BG001 | No ad Exposure |
| Units | Counts |
|---|---|
| Participants |
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| Title | Description | Population Description | Parameter Type | Dispersion Type | Unit of Measure | Calculate Percentage | Denominator Units Selected | Denominators | Classes |
|---|---|---|---|---|---|---|---|---|---|
| Age, Categorical | Count of Participants |
| Type | Title | Description | Population Description | Reporting Status | Anticipated Posting Date | Parameter Type | Dispersion Type | Unit of Measure | Calculate Percentage | Time Frame | Units Analyzed | Denominator Units Selected | Arm/Group Information | Denominators | Classes | Analyses | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Primary | Program Enrollment | Rates of enrollment will be calculated as the proportion of visitors who enroll in treatment (e.g., number of enrollments/number of click-throughs from banner ads). | Posted | Number | proportion of click-throughs who enroll | 1-month intervals over 7 months | Click-through from advertisements | Click-through from advertisements |
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Serious and/or other [non-serious] events were not collected/assessed.
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| ID | Title | Description | Deaths (Affected) | Deaths (At Risk) | Serious Events (Affected) | Serious Events (At Risk) | Other Events (Affected) | Other Events (At Risk) |
|---|---|---|---|---|---|---|---|---|
| EG000 | Ad Exposure | Young Adults, who enrolled for the cessation program, by clicking through the online advertisements (intervention). Online advertisement : Internet advertisement with messages tailored for young adult smoker's motivated to quit |
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| Title | Organization | Phone | Extension | |
|---|---|---|---|---|
| Dr. Robin Mermelstein | University of Illinois at Chicago, Institute for Health Research and Policy | 312 996-1469 | robinm@uic.edu |
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| ID | Term |
|---|---|
| D016540 | Smoking Cessation |
| ID | Term |
|---|---|
| D015438 | Health Behavior |
| D001519 | Behavior |
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Young adults, who registered for the cessation program, one month prior to presenting the online advertisements (intervention). |
| BG002 | Total | Total of all reporting groups |
| Participants |
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| Sex: Female, Male | Count of Participants | Participants |
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| Region of Enrollment | Number | participants |
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| 0 |
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| 0 |
| 0 |
| EG001 | No ad Exposure | Young adults, who enrolled for the cessation program, one month prior to presenting the online advertisements (intervention). | 0 | 0 | 0 | 0 |
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