Comparison of Four Different Smoking Cessation Programmes

Study of the Effect of Two Different Types of Telephone Counselling Respectively and a Web-based Smoking Cessation Programme Among Adult Daily Cigarette Smokers.

The primary objective of the study is to compare the efficacy of four different smoking cessation programmes, including a proactive telephone counseling intervention, a reactive telephone counseling a and an interactive web-based intervention and (as control) written self-help material.

Smoking remains the most important threat to public health. The majority of smokers wish to quit smoking and every year a substantial part of smokers makes a quit attempt. However, the majority of smokers tries to quit unassisted and existing smoking cessation interventions are underused. In this study we test the effectiveness of four different smoking cessation interventions in a randomized controlled trial. The study provides knowledge on factors important for recruitment and gives indication on potential reach of interventions among the general population. This knowledge can help us in designing interventions that is both effective but also have a high reach in the general population.

Inclusion Criteria:

• Aged 16 and older
• Current smoker: Willing to quit smoking within the next 12 weeks
• Having a regular access to Internet
• Having a personal e-mail address
• Having a personal mobile cell phone with a Danish number
• Given informed consent
• Can read and understand Danish

Exclusion Criteria:

• Less than 16 years of age
• No personal e-mail address
• No personal mobile cell phone
• Not able to give informed consent